Social Media Creative

GrayMatter Networks • Part-time • Media, PA, US • 21h ago

Social Media Creative will serve as the voice of the company across Facebook, Instagram, LinkedIn, and other social channels, ensuring consistent and engaging communication that reflects GrayMatter Networks’ brand image and values. This part-time, remote role requires a creative, strategic, and analytical professional who will manage, execute, and optimize our presence on social media platforms.

Key Responsibilities

Plan, create, and post content on Facebook, Instagram, LinkedIn, and other platforms
Write clear, on-brand captions and post copy tailored to each platform
Design simple graphics using tools like Canva (posts, stories, carousels, basic short-form videos)
Maintain consistent brand identity (colors, fonts, logos, tone) across all content
Keep and follow a simple content calendar to ensure regular posting
Monitor basic engagement (likes, comments, messages) and flag important items to the team
Organize and maintain digital assets (images, logos, templates, design files)
Review basic performance metrics and share simple insights for improvement

Qualifications

1+ year of experience managing social media for a business, brand, agency, or organization
Portfolio or links showing social media content and/or design work (required)
Strong skills in Canva or similar design tools
Good written English with attention to detail and brand consistency
Understanding of how Facebook, Instagram, and LinkedIn are used for business pages
Already has experience (even if used later in the role) with:
- Designing simple newsletters
- Creating logo variations, social media banners, and basic marketing graphics
- Creating professional email signatures and email header banners
Bonus: Familiarity with email marketing tools (e.g., Mailchimp, Active Campaigns or similar)
Organized, reliable, proactive, and able to work independently
Open to feedback and continuous improvement

Working hours (Changed if needed)