About The Role
The Social Media Manager owns organic social strategy, content creation, and community engagement across all major platforms including LinkedIn, X/Twitter, YouTube, and Instagram. The role focuses on building brand authority, driving product education, and growing an active community of tech professionals and decision-makers.
Operating at the intersection of creative storytelling and performance marketing, the role partners with product, design, and growth teams to turn technical concepts into engaging social-first campaigns. This is a hybrid position based in New York, NY, requiring a blend of creative production, technical understanding, and community-building skills.
Key Responsibilities
- Develop and execute a comprehensive organic social media strategy aligned with product launches, marketing campaigns, and brand initiatives
- Write, design, and produce high-quality, social-first content daily, including short-form video, graphics, and text posts tailored to each platform's algorithm
- Monitor social channels daily, leading active community management and engaging with industry influencers, customers, and prospects
- Own the global social media content calendar, coordinate cross-functional inputs, and ensure consistent messaging across all handles
- Track, analyze, and report weekly on key metrics such as engagement rate, follower growth, website referral traffic, and brand sentiment using social analytics tools
- Partner with internal design, video production, and executive leadership teams to elevate employee advocacy and executive branding programs
What We Are Looking For
- 3-6 years of experience managing social media channels for a high-growth technology, SaaS, or digital media brand
- Proven track record of growing active organic communities and executing creative social campaigns with measurable engagement impact
- Proficiency with modern social media management suites (Sprout Social, Buffer, or Hootsuite) and creative design tools (Figma, Canva, or Adobe Creative Suite)
- Strong short-form copywriting and video-editing skills optimized for platforms like TikTok, Reels, and YouTube Shorts
- Ability to grasp complex, technical product concepts and translate them into accessible, engaging social narratives
- Bonus: Experience with social listening tools (Brandwatch, Meltwater), basic video production skills, or experience executing paid social campaigns
