About KaramMD SkinKaramMD Skin is a prestige anti-aging skincare brand founded by Dr. Karam, built on a foundation of clinical efficacy, ingredient integrity, and an unmistakable point of view on skin longevity. We're growing fast and we're looking for a Senior Manager, Head of Social Media who can bring bold creative instincts, innovation with strategic rigor, and a genuine growth mindset to our next chapter.
The RoleThe Head of Social Media will be responsible for leading and executing the brand's social media strategy across all social platforms, aligned with the founder's vision, brand social pillars, and marketing objectives/goals. The ideal candidate is a content creator and storyteller at heart — someone who understands the combination of content, conversation, and culture that drives growth, and who has a proven, quantifiable track record of growing a social media following (over 200k). This is a hands-on leadership role for someone who has built and scaled social presence and knows how to translate founder authority and brand storytelling into compelling content that drives real results — follower growth, engagement, and brand equity.
This role is based in Southern California and requires occasional in-office presence, including the ability to shoot content directly with Dr. Karam at the surgery center. You'll create content yourself and also partner closely with our founder, the marketing team, and agencies to produce disruptive, compelling, and engaging content that entertains, educates, and ultimately drives consumer behavior. This role requires strong hands-on content creation skills — filming, video editing, Canva, and other photo editing platforms are core to the job. This person should also have a deep understanding of the creator world, bring forth new content strategies and ideas, and drive integrated social & creator campaigns that fit within overarching brand goals. This role requires someone equally comfortable setting quarterly strategy and jumping into Reels editing, community replies, or a last-minute founder shoot. This person will report into the VP of Growth Marketing.
What You'll DoSocial Strategy & Leadership
- Serve as the in-house platform expert, maintaining a deep understanding of Instagram, TikTok, Facebook, emerging platforms, and evolving platform behaviors and trends
- Own the social media strategy and roadmap/calendar across all platforms, with a relentless focus on audience growth
- Build upon the brand's existing social foundation, identifying opportunities to quickly scale, optimize, and deliver follower growth
- Stay ahead of platform trends, formats, and cultural moments, translating them into innovative, on-brand content opportunities
- Define & implement social best practices, channel-specific strategies, content frameworks, and performance benchmarks
Content Creation, Strategy, Planning & Execution
- Personally shoot and produce content — this is a hands-on, camera-and-editor-ready role, not a strategy-only position
- Own the social editorial calendar, developing content plans that support product and brand storytelling, campaigns, founder content, partnerships, and key brand priorities to maximize reach, engagement, and growth
- Lead content creation, including ideation and curation, ensuring a balanced mix of educational, inspirational, product-focused, founder-led, and community-driven storytelling
- Develop clear creative briefs that outline what content should be captured, how it should be executed, and how it will perform across platforms
- Partner closely with the Founder to identify new growth opportunities, develop scripts/briefs, and ensure calendar alignment for integrated storytelling, content synergies, and brand amplification with the Founder's other social channels
- Translate brand strategy into platform-savvy content that drives engagement while maintaining a cohesive brand voice and aesthetic
- Brief internal teams and creators on social-first content needs, providing clear direction on shot lists, formats, messaging, and deliverables
- Ensure approved content is accurately scheduled and published across all channels
Community Management
- Own day-to-day community management across owned channels, including comments, DMs, and proactive engagement
- Develop and uphold brand voice and community guidelines
- Identify community insights and sentiment to inform content and product marketing
Influencer & Creator Partnerships
- Lead influencer and creator strategy in partnership with our agency, including seeding, sourcing, outreach, and relationship management
- Develop scalable systems for creator recruitment, briefing, activation, retention, whitelisting, and performance optimization
- Manage affiliate and seeding programs using ShopMy, optimizing creator mix, gifting, and commission structures to drive brand awareness and performance
- Track and optimize influencer and affiliate performance metrics including engagement, conversion, creator retention, affiliate revenue, CAC efficiency, ROAS contribution, and content scalability
Analytics & Reporting
- Lead weekly and monthly performance reporting, translating insights into actionable recommendations and future content opportunities
- Report against core KPIs on a regular cadence and adjust strategy in real time
- Benchmark performance against competitive luxury/prestige beauty brands
- Leverage insights to consistently find ways to grow the channel
Areas of Responsibility & KPIs- Content Creation & Performance — 40%
- Customer/Follower Acquisition — 20%
- Audience Growth & Community Engagement — 20%
- Brand Education & Awareness — 10%
- Influencer & Creator Performance — 10%
What You Bring- 7+ years of experience in social media marketing and content strategy across all social media platforms, with a demonstrated, quantifiable track record of growing a social following
- Beauty, skincare, or aesthetics experience is a plus, but not required — we care most about your growth track record and content instincts
- Strong hands-on content creation skills required: filming, video editing, and photo/graphic editing (Canva or similar) — you should be comfortable being both behind and in front of the camera
- Exceptional creative eye and creative development experience, copywriting ability, and an instinct for what makes content stop the scroll
- Based in or willing to relocate to Southern California, with the ability to be in-office regularly and available to shoot content with Dr. Karam
- Deep experience creating and directing founder/executive content
- Hands-on experience managing influencer and creator programs, including affiliate and seeding via ShopMy
- Experience partnering with external agencies on influencer, affiliate, and content production
- Strong analytical skills and comfortable owning reporting and using data to drive decisions
- A collaborative, founder-facing communication style and comfort working in a fast-moving, high-growth environment
- Existing relationships with creators and influencer agencies a plus
Salary Range: $95,000 – $152,900 per year. Salary is dependent upon experience.
