Social Media Manager

Russell Tobin • Contract • Washington, DC, US • $44 - $46 / hour • 1d ago

Russell Tobin & Associates is currently seeking a Paid Media Manager, 3+ Months Contract role for one of our Fortune 500 clients, for Washington, DC 20036 (Hybrid). Apply today for immediate consideration.

Position: Paid Media Manager

Location: Washington, DC 20036 (Hybrid)

Duration: 3+ months with possible extension

Pay Range: $44.00-46.00/hr on w2

Job Summary:

We're looking for a hands-on paid social expert to audit, rebuild, and optimize our subscription acquisition campaigns on Meta (Facebook/Instagram), with TikTok experience a plus.
Our paid social program has become less efficient and requires a review of campaign structure to diagnose the best way to optimize it.
This role will diagnose what's broken, rebuild the campaign architecture and testing framework, and leave our team trained to run it well after the engagement ends.
Audit current Meta (and any other paid social) account structure, campaign setup, targeting, creative, and measurement to identify inefficiencies and misconfigurations driving up cost per subscriber.
Redesign campaign architecture (campaign/ad set/ad structure, budget allocation, bidding strategy, audience segmentation) aligned to subscription acquisition goals and platform best practices, addressing need to take full funnel approach that better leverages our first party data.
Build a structured A/B and iterative testing framework (creative, audience, placement, offer) with clear hypotheses, success metrics, and a cadence for ongoing optimization.
Review and advise on tracking/attribution setup (pixel, conversions API, event tracking) to ensure spend and performance data are reliable.
Implement the restructured campaigns directly in-platform during the engagement.
Monitor and optimize performance against subscription/CPA/ROAS targets throughout the contract.
Document the new campaign structure, testing process, and optimization playbook.
Train in-house marketing staff on the rebuilt structure, testing methodology, and platform best practices so the team can sustain performance after the contract ends.

Required Experience:

5+ years hands-on experience managing paid social campaigns for subscription or membership-based acquisition (media, publishing, streaming, or similar preferred).
Deep expertise in Meta Ads Manager (campaign structure, bidding, Advantage+ campaigns, Conversions API); working knowledge of TikTok Ads a plus.
Proven track record designing and running structured testing programs (creative and audience testing at minimum).
Strong grasp of subscription funnel metrics (CPA, LTV, trial-to-paid conversion) and how to optimize campaigns against them.
Experience training or upskilling internal marketing teams — this role requires teaching, not just executing.
Comfortable working onsite and collaborating closely with internal marketing, creative, and analytics stakeholders.
This role reports to the Director, CRM & Consumer Lifecycle

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies. We are the staffing arm of the Pride Global network, a minority-owned integrated human capital solutions firm, with additional offerings in vendor management, payroll programs, and business process optimization.

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Only applicable for San Francisco Candidates:

Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Apply