About the Role
We're looking for an experienced Account-Based Marketing (ABM) Manager to lead demand generation initiatives focused on strategic partner marketing within a B2B SaaS environment. This role blends account-based marketing, integrated campaign execution, and go-to-market strategy to drive qualified pipeline through a network of business partners.
You'll collaborate closely with Sales, Product Marketing, Product Management, and external agencies to build and execute multi-channel campaigns that generate demand, nurture leads, and improve marketing performance through data-driven optimization.
Responsibilities
- Develop and execute integrated ABM and demand generation campaigns across digital, email, webinars, events, direct mail, paid media, and web.
- Partner with Sales, Marketing, and external partners to build joint go-to-market strategies that drive pipeline growth.
- Create audience segmentation, messaging, and campaign assets tailored to target buyers.
- Build and refine customer personas and buying journey strategies.
- Use qualitative research, quantitative analysis, and A/B testing to optimize campaign performance.
- Measure campaign effectiveness, analyze ROI, and provide recommendations for continuous improvement.
- Translate customer and partner insights into actionable marketing initiatives.
- Manage relationships with external agencies and cross-functional stakeholders.
Qualifications
- BA/BS or equivalent professional experience.
- 3-5 years of experience building and executing multi-channel demand generation campaigns.
- Experience with account-based marketing (ABM), lead generation, and lead nurturing.
- Experience creating marketing plans and managing agency partners.
- Strong understanding of customer personas and buying behavior.
- Excellent project management and prioritization skills.
- Strong analytical, research, and testing experience.
- Excellent written, verbal, and presentation skills.
- Experience working in SaaS is a plus.
- MBA preferred.
