As Social Media Manager for a leading tea brand, you will play a pivotal role in shaping and executing the digital content strategy. Based in Los Angeles with a hybrid work arrangement, you will oversee the planning, creation, and management of engaging social media content that highlights unique tea blends and botanical ingredients. Your expertise in content creation and video editing will be essential in expanding the brand’s digital footprint and connecting with a wider audience. This position offers the opportunity to drive creative campaigns and elevate the brand’s presence across multiple platforms.
Deliverables
- Develop and implement a comprehensive social media strategy tailored to the brand’s vision and target audience.
- Plan, produce, and edit high-quality video and visual content for platforms such as Instagram, TikTok, and Facebook.
- Manage the social media content calendar, ensuring timely and consistent posting.
- Collaborate with internal teams to align content with product launches and marketing initiatives.
- Monitor social media trends and analytics to optimize engagement and reach.
- Respond to community interactions and foster positive brand engagement.
Requirements
- Proven experience managing social media channels for consumer brands, preferably in food, beverage, or lifestyle sectors.
- Strong skills in video editing and content creation using tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
- Demonstrated ability to develop and execute creative digital campaigns.
- Excellent written and verbal communication skills.
- Familiarity with social media analytics and reporting tools.
- Ability to work both independently and collaboratively in a hybrid Los Angeles-based environment.
- Strong organizational skills and attention to detail.
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