About Kin

Healthcare is still a black box for most Americans. Kin turns any medical visit into momentum and becomes the default patient AI layer that works in any exam room today: patient-controlled, privacy-forward, and designed to make care feel less confusing and more doable in the moments that count.

We are a physician-led team of repeat entrepreneurs with multiple successful exits, supported by world-class capital and strategic partners (including the former co-CEOs of GoodRx). We're hiring a Social Content Creator to create content for our owned channels.

Why this role matters

We are defining a new category with Kin and Social will play a key role in our customer acquisition efforts. This role will be crucial in delivering the brand’s core messaging to target audiences through content creation, community engagement, and external creator partnerships.

You'll be the first dedicated Social Content Creator at Kin. This is both a hands-on role and one that has the potential to shape our overall messaging and content production strategy.

You will report directly to our Growth Lead, Vivian Wang, and partner closely with the founding team.

What you will be building at Kin

Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, Facebook, and emerging social platforms
Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
Attend company-hosted events and visit partner physician offices to film original content
Engage with high intent communities such as caregiver groups, and condition-focused specialty groups on Facebook and Reddit
Be a key contributor to shaping our influencer marketing strategy

What we're looking for

Someone who understands how to produce short-form content that stops a scroll and sparks conversation
Prior UGC experience for consumer brands, bonus points if it’s in the health space
Comfortable being in front of the camera
Comfortable directing content featuring the founders, other members of the founding team, and physician partners or customers
Is able to turn winning content formats into repeatable playbooks for content production
Experience with TikTok, Instagram Reels, and/or YouTube Shorts
Experience with editing tools such as CapCut and Canva
Nice to have
Ability to work in fast-paced, startup environments
Has grown social media profiles from the ground up
Experience building communities

Please include links to social media profiles you’ve managed in the past and/or a portfolio along with your resume.

How we work

1. Patient-First Obsession

The North Star. When in doubt, ask whose interests this serves. We build for the person at the end of the care chain, not for the roadmap, not for the demo, not for the investor. When patient outcomes and internal convenience conflict, patient outcomes win. Every time.

2. No Silos, No Heroes

Empowerment over Dependency. We operate with radical transparency and assume positive intent, empowering each other to take ownership and challenge ideas rather than people.

3. Magic in Simplicity

Earn Complexity. Simple until it has to be otherwise. We ship to learn, cut scope to move, and resist the urge to architect for problems we don't have yet. Complexity is a cost. We only pay it when the return is clear.

4. Sustainable Intensity

Energy over Hours. Energy is the asset, not hours. We bring full force when it matters and protect recovery because burnout doesn't serve patients. Intensity is a tool we choose.

Location

In-person, Los Angeles. We have a beautiful new office space in the heart of Westwood Village, and there’s no replacement for face-to-face Kin jam sessions!

Compensation and equity

This role includes a competitive salary, meaningful equity, and benefits. Our offers reflect job scope, location, and relevant experience.

What we offer

Medical, dental, vision insurance
Fully paid life and disability insurance
401(k) with match
Flexible PTO
Wellness stipend

Equal opportunity

Kin is an equal opportunity employer. We consider applicants without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other legally protected status.

Accessibility and accommodations

Kin provides reasonable accommodations in the hiring process for qualified applicants with disabilities. To request an accommodation, contact accommodations@meetkin.com.

Candidate privacy

We handle applicant data per our Candidate Privacy Notice: https://www.meetkin.com/legal/california-applicant-privacy-notice.

Kin Health

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