Social Media and Community Manager
About Our Brand
We are a luxury skincare brand, devoted to targeted skincare solutions that address how skin cells age and how best to protect and revitalize the complexion and skin microbiome. Our products are sold direct to consumer via our brand website, Amazon, and at specialty retailers and spas, globally.
About the Role
We're looking for a Social & Community Manager to join our Marketing team and help build, engage, and nurture the communities that have formed around our brand. Reporting to management, you'll be voice of our social presence, creating meaningful content and a natural relationship builder who thrives in fast-paced environments with a genuine passion for social media and connecting with people.
This pivotal role is perfect for someone who is eager to join an established, but small luxury skincare brand, helping to envision new and creative ways to engage, educate and inspire people about our unique products, and approach to healthy skin.
What You'll Do
- Content Creation and Social Media Support: Stay plugged into emerging trends and adapt / develop content quickly to capitalize on new opportunities
- Experience managing creators and partnerships, identifying and cultivating a selective community of creators (including dermatologists, aestheticians, and luxury lifestyle voices).
- Manage the creation & posting of engaging, on-brand content across platforms including Instagram, TikTok, and Facebook, writing compelling captions and copy that reflect brand voice and drive engagement
- Build 30–60-day content calendars aligned to product launches, skincare seasons, holidays, and cultural moments relevant to a luxury skincare audience; Use content scheduling and management tools such as Later, Sprout Social, or similar platforms. Collaborate cross-functionally with creative, marketing, and product teams to align social content with broader campaign initiatives.
- Shoot and edit short-form video content optimized for Reels, TikToks, and Stories
- Basic proficiency in editing tools such as CapCut, Adobe Premiere, or similar apps
- Reporting (weekly/monthly/YTD): Track and analyze social performance metrics and creator content performance against partnership investment in order to regularly optimize engagement, reach, and overall social presence.
- Reactively engage with users on tagged posts, comments, and mentions across all social platforms (collaborating with customer care as needed)
- Monitor and engage in general skincare, health/wellness and trending conversations where the brand can organically insert its voice
- Conduct ongoing social media research to identify how target audiences are discovering and engaging with luxury brands, & content while building awareness of algorithm changes in reach and visibility.
- Create and execute strategies that grow and optimize the Affiliate Program (Impact, LTK, ShopMy, YouTube), supporting creator community, as well as select loyalty partners. Negotiate commissions, performance goals, and generate program reports (monthly/YTD).
What You'll Bring
- 3-5 years of social media and community management experience, ideally with beauty, skincare, or luxury lifestyle focus.
- Bachelor's degree preferred
- Exceptional written and verbal communication skills with a warm, authentic voice
- Strong multitasking abilities and comfort working independently across multiple platforms
- Proven relationship-building skills and genuine enjoyment of connecting with people
- Experience in scrappy, fast-moving startup environments
- Deep understanding of social media platforms and community dynamics
- Experience with analytics tools beyond platform tools, as well as scheduling, and creative organizational tools.
- You are an excellent communicator — a good listener who can empathize with our users, manage user feedback, be responsive, and offer support so that we can improve the user experience for our community.
- Some experience in content creation (photography, graphics, video, and editorial/ visual skills) and scheduling content on multiple platforms
- Must have a basic understanding of editing social first content
- Passion for beauty, skincare and enthusiasm for learning on the job.
- Are a fluent English speaker and writer
What Success Looks Like
- Consistent growth in community size and engagement across all platforms
- Positive social sentiment and strong brand perception
- Improved content engagement metrics over time
- Build/Deepen relationships between the brand and our most loyal customers
- Timely and effective resolution of community issues in partnership with the Customer Service team
Tools & Tech Skill
Social medial platform tools: Meta business suite, TikTok Creator, YouTube Studio
Content & Calendar Management: i.e., Later, Sprout or similar tools
Analytics tools: Platform analytics, Google Analytics, and ability to train on new platforms
Design/Production: Proficiency/Familiarity with Canva, CapCut, Adobe Premiere, or similar app
Compensation
Base Salary: $65k - $90k - Commensurate with experience
Performance Bonus: This role is eligible for an annual bonus
Health, dental, & vision: Employer contributed
Free Product Allowance: Quarterly allowance
Vacation Days
