This freelance opportunity is ideal for a creative and organized social media manager with a passion for music education and community engagement. You will support a boutique music school in New York City during a busy summer enrollment period, focusing on building awareness among Upper East Side families and driving sign-ups for trial classes. The role requires developing and executing a content strategy aligned with the enrollment calendar, producing original content, and maintaining a refined, understated aesthetic across all posts. The position is for 1–2 months, with the possibility of extension for the right candidate.
Deliverables
- Develop and implement a content strategy tailored to the school’s enrollment calendar and brand voice
- Create and schedule regular Instagram posts, Stories, and Reels, ensuring content is original and visually aligned with a refined, understated aesthetic
- Conduct on-site photography and short video shoots as needed to capture authentic moments and promote classes
- Write engaging captions in clear, genuine English that reflect the school’s brand identity
- Monitor and respond to comments and messages to foster community engagement
- Provide monthly reports on engagement, growth, and key performance metrics
Requirements
- Proven experience managing social media for small businesses, preferably in education, arts, or local services
- Strong portfolio demonstrating original content creation, especially for Instagram (including Stories and Reels)
- Excellent written communication skills and ability to adapt to a direct, genuine brand voice
- Proficiency in photography and short-form video production for social media
- Familiarity with analytics tools and ability to report on engagement and growth
- NYC-based, with availability for on-site content creation as needed
- Highly organized, self-motivated, and able to work independently within tight deadlines
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