Role: Product Manager- Digital Marketing

Location: Phoenix, AZ

Type: Contract

Job Description

1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus)

They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods.

2. AI & Advanced Analytics

Given the transformation focus:

Experience applying AI/ML in marketing or measurement contexts
Familiarity with predictive modeling, segmentation, or optimization
Ability to translate AI capabilities into practical business use cases (not just theory)
Comfort working with data science teams and interpreting model outputs

3. Tools & Technical Skills

Experience with Adobe Solutions: Analytics / Experience Cloud / Workfront / Attribution
Data handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness)
Exposure to cloud/data platforms
Understanding of tracking infrastructure (tags, pixels, SDKs)

4. Strategic Thinking & Problem Solving

Ability to frame ambiguous problems into structured solutions
Connect measurement strategies to business outcomes (growth, acquisition efficiency)
Prioritize effectively when multiple stakeholders have competing needs
Think long-term (scalable solutions) while delivering short-term value

5. Stakeholder Management & Influence

This is critical for success:

Strong cross-functional collaboration (marketing, product, data science, tech)
Ability to align stakeholders and reconcile priorities
Confidence in influencing without direct authority
Experience working in complex, matrixed organizations

6. Communication & Storytelling

7. Execution & Ownership

8. Domain Understanding (Nice-to-Have but Valuable)

Experience in financial services / banking / regulated industries
Knowledge of privacy, consent, and tracking limitations (increasingly important)

Signature IT World Inc

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