Digital Marketing Manager

Bloom-level, cross-portfolio individual contributor supporting digital demand, website performance, and marketing technology across Bloom portfolio companies.

Role Context

Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses. Digital marketing is a consistent growth lever across the portfolio, but the maturity of digital programs, websites, and marketing technology varies significantly from company to company.

This role sits at the Bloom level and is deployed across portfolio companies in close coordination with other members of the Bloom Operating team. This is a 1099 role.

Role Purpose

The Digital Marketing Manager partners with Bloom portfolio companies to improve the commercial performance of their digital marketing programs. Where a digital demand strategy exists, the Digital Marketing Manager assesses it and helps sequence improvements. Where none exists, the Digital Marketing Manager helps build one.

This is a hands-on role: evaluating website quality, prioritizing changes that drive inbound lead performance, configuring business processes in core systems (CRM, marketing automation, analytics, CMS), and advising on the technology tools each business needs.

Success is defined by measurable improvements in pipeline contribution from digital channels at supported portfolio companies over activity volume or deliverable count.

Alignment with Bloom Value Creation

Pipeline Reliability: Improving the consistency and quality of marketing-sourced pipeline from digital channels
Website Performance: Raising the commercial quality of portfolio websites as the primary inbound conversion surface
Marketing Infrastructure: Standing up the CRM, automation, analytics, and attribution plumbing required for PE-grade reporting
Efficient Spend: Partnering on paid channel mix, budget allocation, and vendor selection to improve return on marketing spend
Cross-Portfolio Leverage: Identifying reusable playbooks, tooling decisions, and benchmarks that apply across portfolio companies

Key Responsibilities

Digital Demand Strategy - Assess and Build

Assess existing digital demand strategies with portfolio marketing owners and identify where commercial results can be improved
Build strategies where none exist, aligning on goals, channel mix, and measurement
Translate commercial targets into digital demand plans with clear pipeline and efficiency expectations
Support execution and provide ongoing guidance to the teams responsible for delivery

Website Quality and Conversion Performance

Evaluate portfolio websites across commercial, technical, content, and user experience dimensions
Identify prioritized opportunities to improve inbound performance: CRO, messaging, navigation, page speed, SEO fundamentals, and form and tracking hygiene
Partner with portfolio teams and agencies to prioritize, brief, review, and validate website optimization work
Work directly in CMS platforms (Webflow, WordPress, or equivalent) to diagnose issues and validate changes. While production development skills are not required, technical fluency to recognize good work, struggling work, and the difference between the two is

Marketing Technology and Business Process Setup

Understand each portfolio company’s marketing stack and advise on the tools needed to meet commercial objectives
Configure core systems: CRM (Salesforce, HubSpot, or equivalent), marketing automation, CMS, analytics, and tag management
Define and implement lead lifecycle logic: routing, scoring, sales handoff, and sales-marketing SLAs
Identify and help implement integrations, automations, and AI-assisted capabilities that reduce manual effort or improve conversion

Digital Campaign Management

Apply established campaign management methodologies across paid search, paid social, display, retargeting, SEO, and email/nurture
Advise on campaign structure, targeting, creative, landing page alignment, and budget pacing
Review in-flight campaigns for commercial effectiveness and recommend specific changes based on performance data
Ensure campaigns are built with measurement, attribution, and pipeline impact designed in from the start
Review agency performance and deliverables through a commercial lens and recommend adjustments where return on spend is insufficient

Attribution and Measurement

Work with portfolio marketing leaders to implement workable attribution frameworks: source tracking, multi-touch logic (when appropriate), UTM discipline, and CRM-based pipeline attribution
Validate that analytics, tag management, CRM, and marketing automation are configured to produce reliable marketing-sourced pipeline and revenue reporting
Support the Bloom-level reporting cadence so digital performance is legible in PE-grade dashboards and investment reviews
Diagnose and resolve attribution breaks, including regressions from site launches, CRM changes, or tooling swaps

Key Performance Indicators

The role is measured on a cross-portfolio view of the following outcomes at supported portfolio companies. The role influences rather than owns these:

Improvement in marketing-sourced pipeline contribution
Website conversion rate and inbound lead volume against portfolio-specific baselines
Cost per lead, cost per opportunity, and return on ad spend across supported paid programs
Attribution framework coverage and reporting reliability
Reliability and commercial quality of marketing technology configurations stood up through this role
Adoption of Bloom-level playbooks, benchmarks, and tooling recommendations

Candidate Profile

Experience And Qualifications

5 to 8 years in digital marketing across B2B SaaS, tech-enabled services, or comparable environments, weighted toward breadth over tenure. Agency-plus-in-house or multi-company experience is valued highly
Demonstrated ability to evaluate website quality commercially and partner with teams on CRO
Hands-on with CRM and marketing automation (Salesforce, HubSpot, Pardot, or equivalent): lead lifecycle, scoring, and routing
Working knowledge of CMS (Webflow, WordPress, or equivalent), analytics (GA4, GSC, SEMRush, or equivalent), and tag management (GTM). Enough technical fluency to diagnose problems and validate work without writing production code
Proven experience running or supporting digital campaigns across paid search, paid social, and SEO with clear pipeline outcomes
Practical experience implementing attribution frameworks and diagnosing tracking issues end-to-end
Commercial acumen and a daily orientation toward how digital marketing drives pipeline and revenue

Preferred Background

PE-backed, high-growth, or founder-led experience
Experience supporting multiple businesses in parallel (agency, consulting, operating partner, or portfolio roles)
Familiarity with AI-assisted marketing tooling for campaign operations, content, and analytics

Behavioral Competencies

Commercial Orientation: Frames digital work in terms of pipeline, conversion, and return on spend rather than activity
Earns Trust Quickly: Walks into unfamiliar portfolio companies and builds credibility with marketing leaders without triggering defensiveness
Influences Through Collaboration: Moves programs forward by partnering with the people who own them. Knows when to press and when to defer
Hands-On Judgment: Opens a CMS, CRM, or analytics tool to verify and help fix rather than delegating blindly. Recognizes good work, struggling work, and the difference between the two
Data Discipline: Treats attribution, measurement, and reporting reliability as first-order concerns
Pragmatism: Meets each portfolio company where it is and sequences work to produce commercial results quickly
PE Readiness: Comfortable with the pace, rigor, and reporting expectations of a PE-backed environment

How This Role Works

Individual contributor with no direct reports
Does not own portfolio marketing budgets, agency contracts, or commercial targets; partners with the owners who do
Does not lead post-acquisition marketing integration or ecommerce P&L; may contribute where digital demand or website work is involved
Influence comes from expertise, credibility, and the quality of the work - not from line authority
Compensation band is $160,000-$180,000 USD

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