Fractional or Freelance Creative Director
A tech-focused curated luxury lifestyle ecommerce brand is relaunching this Fall following a strategic pivot and needs a creative leader to shape how it looks, speaks, and shows up from day one.
Freelance · Part-time | NYC Head Office| Flexible / Hybrid-friendly | Gathering · Ritual ·
Celebration
"Helping people gather better; through products, storytelling, and experiences that inspire connection and introduce inspired products that enhance immersion."
Engagement details
Type: Freelance / Part-time
Location: NYC
On-site: Flexible, with travel & shoots as needed
Compensation: Project rate or day rate
The moment
This is a brand at an inflection point. A tech-advanced premium lifestyle platform built around the art of gathering: Curated products sought from around the world, storytelling, and experiences that inspire connection, ritual, and everyday celebration.Fully launching this Fall with an inspired brand direction and a new brand bible paving the way forward.
The Creative Director coming in now will be the first designer on the ground: Part executor, part director, part builder. You'll translate the new visual identity across every channel, art direct shoots, and over time grow a team of freelancers and collaborators around you. The role is as hands-on as it is strategic, collaborating with the owner founder, CEO and wider team across Marketing, B&M and all relevant divisions.
What you'll lead
Visual identity & brand language: Translate the incoming brand bible across every channel. Define and evolve the visual language; from type and colour to layout systems, ensureing consistency across all customer touchpoints.
Digital, email & ecommerce: Design and execute brand assets across email, social, ecommerce, and marketing campaigns. Support the website transformation to reflect the new brand direction and business strategy.
Art direction & shoots: Lead or support art direction for photo and video; both ecommerce and editorial. Develop moodboards, campaign concepts, and creative references that bring the brand world to life.
Team & partner building: Start as the sole creative and grow a network of freelancers and collaborators as the business scales. Partner closely with marketing, leadership, and external creative partners throughout.
Who we're looking for
10+ years across brand design, art direction, or creative direction. with a portfolio spanning both hands-on execution and conceptual work; background in premium lifestyle, hospitality, fashion, beauty, home, editorial, or multi-brand retail; excellent typography, layout, and visual storytelling skills: Your sensitive aesthetic, understanding of cultural nuances, premium lofestyle and craft is non-negotiable; strong understanding of photography, styling, and creative production; proficiency in Figma and Adobe Creative Suite; comfortable in fast-paced, ambiguous startup environments: A self-starter who doesn't need a brief to arrive fully formed; curiosity around emerging creative and AI-assisted workflows is a genuine plus; NYC-based, with flexibility for on-site shoot days and collaboration as needed.
To apply
No cover letter required. Send us what shows your work best. We're moving quickly. The and we want the right, inspirational person ready to hit the ground running.
Send: portfolio or selected work samples, a brief introduction, your freelance hourly or project rates.
This role is exclusively placed with KGC Talent
