About the Company
BUBS Naturals is a San Diego-based nutrition brand on a mission to make clean, functional nutrition simple and enjoyable. Best known for our game-changing Collagen Peptides and Functional Creamers, we’re committed to helping the BUBS family fuel their health, wellness, and adventure with products you can trust. At BUBS, quality isn’t just a standard—it’s a promise. Our vision is to inspire people everywhere to live their fullest life with energy, integrity, and a little grit. Or, as our namesake BUB always said: “Drive it like you stole it!” With over 100,000 happy customers and a strong growth trajectory, BUBS Naturals is building a team of passionate, well-rounded players who love to work hard, have fun, and share the good word of health and wellness. If you’re ready to grow with a brand that thrives on purpose and performance, we’d love to meet you.
About the Role
The Social Content Creator owns the lens, the feed, and the frame. You will shoot, edit, and ship original creative for our organic and paid social channels — capturing product, athletes, influencers, ambassadors, and the BUBS lifestyle from our Encinitas HQ. You’ll work side-by-side with our Director of Marketing, Growth Creative Strategist and Director of Influencer Marketing to support customer acquisition, keep the channels vibrant, on-brand, and engage with our audience. This is a hands-on, in-house role. You’ll shoot content (photo and video), write the captions and edit. If you obsess over a hook in the first three seconds, have an opinion about what’s about to trend on TikTok, and care about the difference between a piece of content that scrolls and one that sells — keep reading.
Responsibilities
Content Creation (the core of the role)
- Shoot original photo and short-form video at HQ — product, athletes, ambassadors, lifestyle B-roll.
- Design, Edit and finish content for organic and paid placements (Reels, TikToks, Shorts, statics, story content).
- Build growth creative for paid social in collaboration with the growth team — hooks, variations, A/B-ready cuts.
- Stay on top of trends and translate them into BUBS-flavored content fast.
Organic Social Channels
- Own the content calendar, scheduling, and publishing across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Manage community: DMs, comments, mentions, and meaningful engagement with our people. Our people include professional skiers, mountaineers, former NFL players, professional surfers, full time moms, runners, adventurists and all sorts of life enthusiasts.
- Learn and live the BUBS voice. It should inspire, be fun and be relatable. Write captions that hook, with a voice that sounds like BUBS — not just any wellness brand.
- Track performance and adjust — content cadence, formats, and copy — based on what the numbers say.
Social Commerce
- Manage and grow our shoppable storefronts (TikTok Shop, Instagram Shop).
- Partner with the growth team on conversion tracking and optimization.
Photoshoots, Activations & Partners
- Support concepting, shotlists, and on-set execution for brand shoots.
- Help run onsite activations — capture, post, and feed the channels in real time.
- Support influencer, creator, and partner collabs, including product seeding and content handoffs.
Qualifications
- 3–5+ years creating content for a DTC brand or agency.
- A reel or portfolio that shows you can shoot AND cut short-form video that actually performs.
- Hands-on with Adobe Suite, CapCut, Canva, Claude Design and or similar tools.
- A sharp eye for trends — you spot, adapt, and execute fast without losing the brand.
- Strong copywriter. Your captions hook, and you have an instinct for short-form rhythm.
- Comfortable with social analytics — you read what’s working and adjust on the fly.
- Track record managing organic social channels with a consistent voice and aesthetic.
- Understand both growth creative (hooks, performance, CTR) and organic creative (story, community, earned attention) — and know the difference.
- Fluent in Shopify, Google Workspace, Slack, and a project management tool (Asana or similar).
- Organized, self-directed, and easy to work with cross-functionally. Willing and able to work in the Encinitas office 4 days per week.
Preferred Skills
- You’ve shot for an active, outdoor, fitness, or supplement brand.
- You’ve grown a channel from scratch — yours, a friend’s, or a brand’s.
- You have hands-on social commerce experience (TikTok Shop, IG Shop, Shopify integrations).
Pay range and compensation package
- Base salary depends on experience.
- Health, dental, and vision coverage.
- Unlimited PTO.
- Free BUBS product.
- Fun work environment next to the beach. A small, scrappy, on-site team that delivers work it’s proud of — and a brand with a story worth telling.
Equal Opportunity Statement
We are committed to diversity and inclusivity.
