We are looking for a Digital Marketing Specialist to join a Contract opportunity supporting an insurance organization in Costa Mesa, California. This position is ideal for a paid social expert who can actively build, manage, and refine campaigns across several platforms while using performance insights to guide decisions. The role combines day-to-day campaign execution with analytical thinking, requiring close attention to budget pacing, funnel performance, and channel effectiveness.
Responsibilities:
• Launch, manage, and refine paid social advertising campaigns across multiple platforms, with a primary emphasis on Meta environments.
• Monitor campaign delivery, spending, and key performance indicators to make timely adjustments that improve results.
• Evaluate audience behavior and conversion trends to strengthen funnel performance and overall campaign strategy.
• Partner with internal stakeholders across different lines of business to align campaign goals, messaging, and targeting plans.
• Prepare regular performance updates by translating campaign data into clear reporting and actionable recommendations.
• Use Excel and platform reporting tools to analyze large datasets, identify trends, and support optimization decisions.
• Expand and manage activity across additional social channels such as TikTok, Reddit, Pinterest, and Snapchat as business needs require.
• Maintain hands-on involvement in platform setup, trafficking, testing, and ongoing in-platform optimization in a fast-paced environment.
• 3-5+ years of experience in digital marketing, with a strong concentration in paid social campaign management.
• Demonstrated expertise using Meta Ads Manager to execute and optimize campaigns directly within the platform.
• Practical experience working across multiple paid social channels, including platforms such as TikTok, Reddit, Pinterest, and Snapchat.
• Strong analytical skills with the ability to interpret campaign metrics, assess performance, and recommend improvements.
• Solid understanding of marketing funnel concepts and how paid social supports acquisition and conversion goals.
• Advanced proficiency in Excel for organizing data, reporting results, and conducting performance analysis.
• Familiarity with broader digital marketing tools and concepts, including Google Ads, Google Analytics, AdWords, and email campaign support.
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