Social Media Coordinator, Community Engagement - Consumer Package Goods/Entertainment Client
East Aurora, NY - Part-Time, Hybrid
Scope: 6-month W2 contract with high potential to extend, 30 hours per week and includes options for medical, dental, and vision benefits + PTO
Hourly Rate Range - $28-$30
Our client is looking for a passionate, community-first Social Media Coordinator to join their Global Social Media Team at headquartered in East Aurora, NY. This is a hybrid, part-time role (30 hours/week, Monday–Friday with occasional evening and weekend flexibility) focused on bringing some iconic brands to life across social platforms through authentic fan engagement, content moderation, and community management.
This role is less about content creation and more about connection — you'll be the voice behind our channels, turning fans into loyal customers across a portfolio of a dozen of our client's brands.
What you'll do
- Moderate, engage with, and manage communities across YouTube, Meta, TikTok, LinkedIn, and Threads on behalf of Mattel's brand portfolio
- Schedule and coordinate content across platforms using Sprinklr
- Monitor viral trends, memes, and platform updates to keep the brand(s) culturally relevant and responsive
- Support UGC (user-generated content) identification and engagement strategies
- Collaborate closely with brand and marketing teams to ensure social activity aligns with campaign priorities
- Contribute to a team environment across three concurrent coordinator roles
What you bring
- Some experience with social media platforms — professional or hands-on personal experience welcome
- Strong creative writing skills and a natural, engaging voice online
- Customer service background or transferable skills in community-facing communication
- Awareness of social trends, meme culture, and platform-specific nuances
- Ability to work independently and collaboratively in a fast-paced team environment
- Familiarity with Sprinklr or similar social media management tools is a plus
