Job Description
Social Media Manager
Remote | Contract (40 hours/week) with potential to convert to full-time
The Role
A fast-growing, innovative consumer brand in the parenting space is seeking an experienced, bold, and culture-obsessed Social Media Manager to own and operate our day-to-day social media presence.
You are deeply online, understand how people behave on social platforms, and are excited to turn trends, conversations, and customer moments into high-performing social moments — whether through yourself or by directing others. Your core value is in managing channels, optimizing performance, and orchestrating the overall social ecosystem; hands-on content creation is a plus, but not the primary focus.
We’re looking for someone who can build tailored strategies for each channel that work together to tell a cohesive narrative and drive measurable channel and business growth. You know how to test and learn against benchmarks for success, keep a constant pulse on changing algorithms (and evolve strategy to match), measure success against key analytics, manage a budget, and you hate to see a DM left unread for more than a few hours.
How Your Time Will Break Down
- ~80% Social Media Management
- Manage day-to-day posting across key social platforms.
- Own social scheduling and content calendars.
- Monitor and manage platform activity and engagement.
- Coordinate DMs, social inboxes, and influencer/creator outreach.
- Help drive social metrics, growth, and channel health.
- ~20% Content-Related Work (nice-to-have, not the core requirement)
- Light, platform-native content creation and editing as needed (e.g., short-form clips, simple graphics, captions).
- Partnering closely with internal teams or external creators to execute content ideas tied to your strategy.
What You Will Do
- Lead and execute the brand’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, and other emerging channels.
- Build tailored social and content strategies for each channel, with tactical and intentional plans that ladder up to overall brand and business goals.
- Own and maintain the social content calendar, ensuring posts are planned, scheduled, and published on time across platforms.
- Manage platform activity and engagement, including comments, tags, and community conversations.
- Coordinate DMs and social inboxes, and support influencer/creator outreach in partnership with internal stakeholders.
- Coordinate with internal teams and external creators/partners to ensure a steady pipeline of on-brand content that supports your channel strategy.
- Optionally create light, platform-native content using tools like an iPhone, CapCut, Canva, Figma, or similar — content creation is a strong plus but not a requirement.
- Build and engage the brand community across channels, fostering conversation, loyalty, and advocacy.
- Own social listening, engagement, and community DMs in partnership with customer experience stakeholders, ensuring timely and thoughtful responses.
- Identify trends, sounds, and cultural moments the brand can participate in quickly and authentically, and brief creators or internal partners as needed.
- Partner with Marketing, creative, copy, and video teams to support campaign-based content requests and ad hoc social content needs.
- Create and manage social media content databases, a knowledge base, and parent education content resources that can be leveraged across marketing and communications channels.
- Ensure consistency of brand voice and visual identity across all social channels.
- Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life, guiding the social angle and execution.
- Track performance and surface insights that inform future content and channel strategy, sharing weekly and monthly reports with the team.
- Continuously test and learn (message, medium, channel), feeding insights back into strategy and creative.
- Oversee freelance/contract creators as needed to fulfill channel content needs and execute against your strategic roadmap.
Industry Experience (Preferred)
- Women’s healthcare.
- CPG (consumer packaged goods).
- DTC (direct-to-consumer) brands, especially those operating at startup or high-growth pace.
What We’d Like You To Have
- At least 5 years of experience overseeing multiple social media channels, ideally in women’s health, CPG, DTC, or other innovative consumer brands.
- Demonstrated experience owning social channel strategy, publishing, community management, and performance optimization.
- Ability to brief, manage, and give feedback to content creators, agencies, or internal partners.
- Comfort with light content creation and editing is a plus, but not required — your primary strength is in management, operations, and strategy.
- Proven ability to grow audiences, drive engagement, and support business KPIs.
- Experience using tools such as Nectar, Figma, Canva, CapCut, or similar creative and scheduling platforms.
- Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives.
- A strong sense of customer empathy to guide content and community strategies that resonate with parents and caregivers.
- Both strategic and executional — able to think at a high level while also being in the weeds of day-to-day social media operations.
Send your resume today!
