POSITION OVERVIEW
The Freelance Media Planner, Social supports multiple account teams across Deutsch and owns the hands-on execution, building, QA, billing, pacing, and optimization of paid social campaigns. There may also be opportunities to contribute to strategy development.
The ideal candidate thrives in a fast-paced, multi-account environment and brings strong expertise across Meta and TikTok, along with proven Prisma billing experience. This role requires exceptional attention to detail, financial stewardship, and strong communication and time management skills.
RESPONSIBILITIES
Campaign Set-Up & Execution
- Build campaigns in-platform across:
- Meta (Facebook & Instagram) – required
- TikTok – required
- LinkedIn - required
- Working knowledge of YouTube, and Reddit
- Experience with buying platforms such as Smartly is a plus
- Implement site tagging with Ad Ops/Analytics teams
- Traffic, upload, and thoroughly QA ads, targeting, tracking, UTMs, budgets, and landing pages
- Ensure campaigns align with approved objectives and platform best practices
Precision in campaign building and QA is essential.
Campaign Stewardship & Pacing
- Manage day-to-day performance across multiple teams
- Monitor delivery to ensure accurate pacing and prevent under- or over-spend
- Proactively optimize and troubleshoot campaigns
- Conduct account diagnostics and identify efficiency opportunities
- Strong ownership of pacing and performance management is critical.
Billing & Budget Management
- Prisma billing experience required
- Track budgets, manage reconciliations, calculate 3rd party data fees, and monitor invoice alignment
- Flag discrepancies and manage small to large-scale budgets
Reporting & Collaboration
- Run scheduled and ad hoc reports; analyze and deliver actionable insights
- Support multiple teams and communicate priorities clearly
- Present performance updates internally and serve as a key contact for optimizations
Campaign Planning
- Stay current on platform updates (Meta and TikTok priority)
- Develop testing plans and translate audience strategy into platform execution
- Forecast budgets to meet campaign KPIs
QUALIFICATIONS
- 3+ years of hands-on paid social experience
- Deep expertise in Meta, TikTok, LinkedIn (required)
- Experience with YouTube, Reddit (nice to have)
- Prisma billing experience (required)
- Smartly experience (preferred)
- Agency experience preferred
- Proven ability to build, QA, and pace campaigns with precision
- Strong financial management skills and attention to detail
- Advanced Excel and PowerPoint skills
- Experience with tagging, troubleshooting, and analytics tools is a plus
RATE
$1,500-$2,000 per week
