Freelance Marketplace Copywriter, US English

TransPerfect • Contract • North Carolina, United States, US • 1w ago

TransPerfect are partnering with a toy brand for children and adults alike. As part of this collaboration, we’re seeking a freelance ecommerce copywriting expert with the ability to integrate SEO keywords into product copy.

This role is focused on the optimisation and creation of new optimised content - implementing keywords seamlessly, aligning content with marketplace best practices to enhance visibility, conversion, and discoverability.

This role is long term and may lead to further project opportunities as part of our wider freelance talent pool.

Key Responsibilities:

Create, optimise and manage product titles, bullet points, and descriptions across product listings.
Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

Requirements:

Must have the ability to write using US English
5 years copywriting experience in retail ecommerce.
Demonstrable experience with Amazon (or similar market place eg Walmart or Tesco etc) content optimisation, ideally in consumer products or toys.
Solid knowledge of SEO, keyword indexing and ecommerce search behaviour.
Ability to spot and correct inconsistencies, adapt messaging to specific product categories and follow brand tone.
Comfortable working with structured content templates and content management tools.
Detail-oriented with a strong sense of how small changes can impact performance.
Proven ability to collaborate with project managers to ensure timely and accurate content delivery.

Preferred Qualifications:

Experience working with global brands or managing content across international marketplaces.
Background in digital marketing, SEO optimisation, content creation, copywriting, digital communications
Strong experience of creating product copy for the toy industry is preferred
Strong experience of integrating SEO keyword research in product copy is also highly preferred
Experience of hands-on SEO research (eg. use of tools like semrush and Helium) is not essential but would be considered favourably

To apply, answer the required questions and give us an overview of how your experience matches what we are looking for as well as attaching your resume. Thank you, we can’t wait to find out more.