Overview:

COMPANY:

At United Energy Workers Healthcare, we provide exceptional whole-person, in-home care to former Department of Energy workers through the Energy Employees Occupational Illness Compensation Program Act (EEOICPA) and RECA (Radiation Exposure Compensation Act), ensuring patients receive the care, guidance, and support they deserve.

Across the communities we serve nationwide, we are known not only for the care we deliver, but for the advocacy we provide. We walk alongside energy workers and their families—helping them navigate complex benefits, coordinating care, and earning trust through consistency, integrity, and a deep understanding of their lived experiences.

We don’t just provide care; we become part of the community. Guided by our mission to elevate the lives of energy workers with unwavering compassion and whole-person care, we are building the most trusted and impactful in-home care organization for energy workers across the country.

Responsibilities:

POSITION SUMMARY:

The Content Strategist & Lead Writer is responsible for shaping, scaling, and safeguarding UEW Healthcare’s voice across all growth and brand touchpoints.

This role translates business and growth objectives into a clear, cohesive content strategy — then brings that strategy to life through high-quality writing, messaging frameworks, and content standards. While not always the primary writer, this role sets the bar for content quality, clarity, and consistency across the organization.

The ideal candidate understands that content success is driven by audience insight, distribution, and measurement, not just creativity. They are equally comfortable in developing a long-term content roadmap, writing conversion-focused copy, and using performance data to refine strategy.

This role requires strong influence without authority, cross-functional collaboration, and a passion for continual learning and improvement

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Content Strategy & Planning

- Partner with Growth and Marketing leadership to define and execute a clear content vision, strategy, and roadmap aligned to organizational goals.
- Translate business priorities into integrated content initiatives that drive awareness, acquisition, conversion, and retention.
Audience, Brand & Messaging
- Define, document, and steward UEW’s brand voice and tone, ensuring consistency across all channels and touchpoints.
- Map and design content journeys across the full persona lifecycle using empathy, storytelling, and user-centered thinking.
Writing, Editing & Content Quality
- Write and edit high-impact content across formats including web, landing pages, email, social, long-form, and sales enablement materials.
- Establish editorial standards, develop content briefs and messaging guides, and set quality expectations for all company content.
Data, Measurement & Insights
- Analyze content performance using traffic, engagement, and conversion metrics to inform strategy and prioritization.
- Conduct keyword research and leverage dashboards and analytics tools to continuously optimize content effectiveness.
Channel & Distribution Strategy
- Develop content with distribution in mind across owned, earned, and paid channels, ensuring reach and sustainability.
- Align social and community-focused content strategies with broader growth and brand objectives across markets.
Collaboration & Stakeholder Management
- Collaborate cross-functionally to translate business and clinical objectives into clear, effective content solutions.
- Manage feedback, align priorities, and confidently present content strategy recommendations to diverse stakeholders.
Project & Workflow Management
- Build and manage content production workflows, including coordination with vendors and freelance partners as needed.
- Balance multiple initiatives while maintaining quality, timelines, and strategic alignment.

OTHER DUTIES AND RESPONSIBILITIES:

This position may require traveling.

Qualifications:

Required
- Bachelor's degree in marketing, communications, journalism, business, or a related field (or equivalent experience)
- Proven experience developing and executing content strategy aligned to business goals
- Strong writing and editing skills with demonstrated versatility across formats
Preferred
- Experience in healthcare services, home health, senior care, or other regulated, mission-driven industries
- Familiarity with EEOICPA, RECA, Medicare, or government benefit programs
- Experience with CMS platforms, especially HubSpot
- Experience with analytics and SEO tools (GA4, Search Console, keyword tools, dashboards)
- Experience using content planning and project management tools (Asana, Jira, Monday, etc.)
- Working knowledge of basic UX principles and accessibility best practices
  WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS:
  - Role may be performed remotely with periodic travel to UEW offices, events, and field markets.
  - This position may require occasional travel by air and vehicle for short durations to UEW offices across the country
  - Must be able to sit or stand for extended periods, work at a computer, and travel by airplane and automobile.
  - Occasional evening or weekend event participation required.

Pay Range: USD $70,000.00 - USD $90,000.00 /Yr.

United Energy Workers Healthcare

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