Senior Social Media Specialist
Hybrid | Long-Term Contract-to-Hire | Paid + Organic Strategy | Brand Storytelling
$80,000 - $90,000 salary
Overview
The Senior Social Media Specialist leads paid and organic social strategy across multiple high-growth consumer brands—owning campaigns from planning and creative development through optimization, analytics, and ROI reporting.
You’ll be the digital voice of the brand, balancing creativity and data with a strong understanding of what grabs attention online. This role is perfect for someone who pushes trend-worthy content ideas, understands platform nuance, and thrives in a collaborative, entrepreneurial environment where fresh thinking is encouraged.
Key Responsibilities
Paid Social Strategy & Execution
- Develop and plan monthly paid social campaigns aligned with broader marketing initiatives.
- Own the full paid social strategy across platforms like Meta, TikTok Ads, X, and YouTube.
- Build, launch, monitor, and optimize ads end-to-end—targeting, bidding, creative setup, and reporting.
- Design and implement A/B tests to continually improve campaign performance.
- Manage and forecast the social media budget, maximizing ROI across boosts, paid ads, and collaborations.
Organic Social & Brand Leadership
- Act as the digital voice of the brand across social channels.
- Collaborate with the Content Lead to elevate content effectiveness and platform-specific optimization.
- Bring creative, trend-driven ideas that move beyond “safe” content while staying on-brand.
Analytics, Insights & Reporting
- Analyze and report monthly on engagement, reach, conversions, and ROI.
- Translate data into recommendations that shape current and future strategy.
- Monitor competitors, industry trends, and platform changes to spot new opportunities.
Cross-Team Collaboration
- Partner with leadership and the communications team to execute initiatives tied to predefined marketing strategies.
- Provide strategic input on content, campaigns, and channel improvements.
Qualifications
- Bachelor’s degree in communications, marketing, digital media, or related field.
- 4+ years of professional social media experience (organic + paid).
- Proven success running and optimizing paid social campaigns.
- Experience working within a defined budget and reporting ROI.
- Strong understanding of SEO, SEM, social algorithms, and platform best practices.
- Deep knowledge of Instagram, Facebook, TikTok, YouTube, X, and how content behaves differently on each.
- Exceptional writing, editing, and communication skills.
- Strong data literacy—comfortable turning analytics into strategic action.
- Experience with tools like Meta Ads Manager, Google Analytics, Sprout Social, etc.
- Strong organization + ability to manage multiple campaigns at once.
- Experience in tools, construction, or enthusiast-driven industries is a plus (not requir
