About Us
Matrix Visual Solutions specializes in LED video wall solutions for live events, corporate productions, trade shows, and experiential marketing. We’re seeking a data-driven SEO & Digital Marketing Specialist to help improve our search rankings, analyze digital performance, and drive qualified leads. If you're an SEO pro who loves diving into analytics and optimizing websites for better performance, we'd love to talk to you!
The Role
This is a part-time position that starts in-office for hands-on collaboration and onboarding, with the potential to transition to hybrid/remote days based on performance. You’ll work closely with leadership to execute SEO strategies, track results, and improve both organic and paid search performance.
What You’ll Be Doing
- SEO Strategy & Optimization: Conduct keyword research, perform technical audits, and implement on-page optimizations to improve search rankings.
- Paid Ads Management: Manage and optimize Google Ads campaigns with a focus on lead generation and ROI.
- Content Optimization: Assist in the creation or refinement of SEO-friendly content, including blogs, landing pages, and service pages.
- Social Media Updates: Manage and update our Instagram and LinkedIn accounts to ensure they stay relevant and active. This includes posting updates, event highlights, and other content as needed to maintain a strong online presence.
- Website Updates: Upload and format content in WordPress or similar CMS, ensuring everything is SEO-optimized and user-friendly.
- Analytics & Reporting: Monitor and analyze performance using GA4, Google Search Console, and Google Ads. Provide insights and actionable recommendations to improve traffic and conversion rates.
- KPI Tracking: Ensure all metrics are tracked and aligned with business goals.
What We’re Looking For
- 2+ years of hands-on experience in SEO and Google Ads management.
- Strong understanding of SEO best practices and paid search campaigns.
- Familiarity with tools like Google Analytics (GA4), Search Console, and SEMrush or similar.
- Ability to update and manage websites using WordPress, Wix, or similar CMS platforms.
- Strong analytical skills with the ability to turn data into strategic insights.
- Excellent written communication skills, with the ability to write and optimize content for SEO.
- Proactive, self-motivated, and comfortable working independently.
Bonus (Nice to Have):
- Experience with local SEO, especially for event-based businesses
- Background in events, AV, or B2B services
KPIs & Success Metrics
We’ll measure success based on:
- Improved Keyword Rankings: Targeted search terms moving up in rankings.
- Organic Traffic Growth: Increases in qualified website traffic.
- Paid Ads Conversion: Paid campaigns generating qualified leads and efficient CPL (cost per lead).
- Conversion Metrics: More form submissions, calls, and inquiries.
- Clear Reporting: Accurate monthly reports with clear recommendations for ongoing improvements.
If you're looking for a part-time role that allows you to use your SEO and paid ads expertise to make a measurable difference, Matrix Visual Solutions could be a great fit for you.
