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Media Planner

24 Seven Talent • Contract • Hoboken, New Jersey, United States • $50 - $55 / hour • 2w ago

Contract type

Freelance

Location

Hoboken, NJ

Specialty

Other

Remote

Reference

483291

Contact name

Kinsley Gross

Job description

Our client in the retail space is looking for a media planner to join their team!

Title: Media Planner
Location: New Jersey

Onsite: 3 days/week
Duration: 6 months
Hours per week: 40
Rate: $50-55/hr

About the role:
As a media planner you will own the execution recognition and delivery of sales revenue. The ideal candidate will have 3-5 years professional experience with End-to-End Digital Media Campaign Management Digital Media Planning and professional experience managing a media mix of more than one platform and channels especially in paid channels such as Display Mobile Social Search and Programmatic.

Day-to-day responsibilities:
– Planning executing managing and optimizing end-to-end campaigns.
– Understanding upper funnel [brand messaging calls to action] and lower funnel [direct response conversion] campaign tactics.
– Partnering closely with internal teams including account management sales and advanced analytics to define metrics and measure success of campaigns using internal analytics.
– Maintaining and organizing campaign-specific materials in the teams shared document repository.
– Managing the day-to-day campaign maintenance including internal and external questions regarding accurate campaign implementation pacing and the performance of various campaigns.
– Developing growing and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
– Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
– Building and delivering media plans for new client opportunities using strategic insights and best practices.
– Regularly consulting sales teams on insights to clients detailing performance campaign optimizations and new opportunities.

Minimum Qualifications:
– 2-3 years professional end to end Digital Media Campaign Management experience with the following skills:
– Retail media experience
– Experience with Media Planning Building Media Plans and firm understanding of traditional and interactive media planning elements.
– Experience with multiple digital media products and channels: Social Display Mobile Search Paid Programmatic etc. Specifically keyboard experience within Paid channels such as Display Mobile Social Search and Programmatic etc.

*MUST BE ABLE TO COMMUTE INTO HOBOKEN, NJ*