Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
The Customer Marketing Manager (Contractor) role will be responsible for designing and implementing an effective marketing & communications strategy to engage ON24 customers throughout all stages of the post-sales customer journey. The right candidate must be passionate about customer experience, building customer relationships & community, and creating highly-engaging campaigns to drive retention, expansion and particularly advocacy. This role is best suited for a detail-oriented, high achiever with proven ability to build & execute marketing strategies to improve product adoption, customer engagement, retention.
Responsibilities
- Create & execute strategies for engaging customer to optimize the customer journey, including onboarding, driving product adoption and fueling upsell opportunities
- Execute communications on product advancements, product release and thought leadership to customers
- Executional support across variety of customer campaigns and programs, including events, workshops, annual conferences, awards programs, and nurture campaigns
- Identify top reference accounts and cultivate champions, working with PR and Content team to create strong customer case studies, quotes, references, stories.
- Collaborate with customers to uncover the measurable, business impact results of their work with ON24
- Work closely with Customer Success & Sales departments to generate inbound and outbound channels for sourcing and developing customer success stories
- Collaborate with Operations and Demand Generation team to build scalable, multi-channel experiences across website, email, webinars and in-product communications
- Partner with stakeholder teams to support strategic programs for retention and expansion objectives
Qualifications
- 3+ years of relevant marketing experience (customer marketing, product marketing or B2B), with customer-facing or client service experience a plus
- Martech/SaaS marketing experience a plus
- Experience using marketing, sales and customer success technologies, including Salesforce, Totango, Domo, Pendo and ON24
- Experience managing and cultivating a customer advocacy program via Influitive or similar tool, is a plus
- Ability to think creatively while making decisions based on data
- Motivated and confident self-starter who thrives in fast-paced marketing environments
- Teamwork skills a must, proven ability to collaborate with other functions in the company
- Ability to execute multiple projects simultaneously and complete projects with tight deadlines
- Collaborative, can-do, innovative, and creative mindset
The hourly rate for this role is between $40-$50/hour. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
