Description
Our B2B tech enterprise client is looking for a Paid Search Manager to support their team for 18 months, 40 hours/week, fully remote!
The ideal Paid Search Manager should have:
Minimum 3+ years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
Nice to haves:
Experience with keyword trademark management and 3rd party tools
SQL knowledge
Experience with reporting, data presentation, and visualization using Tableau
Responsibilities:
Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
Process trademark whitelisting requests for client partnerships and submit competitor trademark violations, when necessary.
Submit and manage project requests with cross-functional teams.