Freelance Marketing Analyst & Back End Data Engineer

Single Throw Marketing • Part-time • United States • 2w ago

Job Summary
About Us:

Single Throw Marketing is seeking a skilled professional to join our team on a freelance basis. We're looking for someone who can effectively utilize Google Marketing Platform tools, implement back-end tracking solutions, and develop basic marketing data pipelines to drive our data-driven marketing strategies.

Responsibilities:

Implement and manage Google Analytics 4 (GA4) tracking and reporting
Set up and optimize Google Tag Manager for advanced tracking
Create and maintain insightful dashboards using Looker Studio
Develop and manage basic ETL (Extract, Transform, Load) processes for marketing data
Leverage the data layer to generate new, data-driven marketing metrics
Integrate GA4 data with CRM systems like Salesforce or HubSpot
Develop Python scripts for data collection, integration, and reporting automation
Collaborate with marketing teams to derive actionable insights from integrated data sources

Requirements:

Proven experience with Google Marketing Platform, including GA4, Google Tag Manager, and Looker Studio
Strong knowledge of front-end web technologies (HTML, CSS, JavaScript) for implementing tracking solutions
Proficiency in Python for data manipulation, integration, and automation scripts
Experience in creating and optimizing marketing data pipelines
Familiarity with SQL for data querying and basic transformations
Demonstrated ability to work with data layers and create data-driven marketing strategies
Experience in integrating GA4 data with CRM systems (e.g., Salesforce, HubSpot)
Understanding of SEO principles and digital marketing strategies
Ability to work independently on project-based assignments
Excellent problem-solving and communication skills
Experience with Google Search Console and Google My Business API
Familiarity with cloud platforms (e.g., Google Cloud Platform, AWS) for data processing
Basic knowledge of machine learning and predictive analytics for marketing applications
Experience with API integration for marketing solutions

Project Details:

This is a freelance-based position with the possibility of ongoing work
Compensation will be discussed based on the project scope and your experience
Remote work with occasional virtual meetings

How to Apply:

Please submit your resume, a brief cover letter explaining your relevant experience, and any portfolio links or project examples that showcase your skills with Google Marketing Platform tools, front-end tracking implementations, and marketing data pipeline development. Include specific examples of how you've used Google Tag Manager and the data layer to drive marketing initiatives.

Job Types: Part-time, Contract

Expected hours: 25 – 30 per week

Experience: