About the Role
Energo is seeking a creative and proactive Social Media Manager to build and strengthen its brand presence across digital platforms. You will manage content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels, showcasing the company's people, crews, projects, and day-to-day work.
This role involves shooting, editing, and publishing content from job sites, the company yard, and photo and drone shoots. You will also help establish a consistent brand identity and voice while working closely with the Director of Marketing. The position is based at Energo's headquarters in Woodside, NY, and offers a hybrid arrangement, with in-person work preferred.
About the Company
Energo is a full-service building services company that has served the New York metropolitan area since 1996. Its services include heating oil, HVAC, plumbing, electrical, inspections, solar, and fire suppression. The company offers opportunities to work across multiple business divisions in a growing, family-owned organization.
Key Responsibilities
- Build the Energo brand through creative and consistent content that highlights its people and work across the city.
- Plan and manage monthly content calendars across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Shoot, edit, and publish short-form videos, photos, and graphics, including Reels, TikToks, and carousels.
- Repurpose existing photo shoot and drone footage into regular social media posts and website content.
- Capture content at job sites, in the company yard, and alongside crews and technicians, including before-and-after project content.
- Write captions, post copy, and short-form messaging that reflect Energo's brand voice.
- Maintain a consistent brand look, feel, and voice across channels in coordination with the Director of Marketing.
- Grow followers and engagement, and respond to comments and messages promptly and professionally.
- Run and optimize paid social media campaigns.
- Track platform and post performance and prepare monthly reports covering reach, engagement, follower growth, and leads generated through organic and paid efforts.
- Monitor social media trends, platform updates, and competitor content, and bring new ideas to the team.
- Maintain an organized library of photos, videos, and brand assets.
- Coordinate with external photographers, videographers, and freelancers as needed.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 2–3 years of experience in content creation, social media management, or digital marketing through an agency, in-house role, or freelance work.
- Strong portfolio of social media content created, particularly short-form video.
- Hands-on experience with Facebook, Instagram, TikTok, and LinkedIn.
- Experience building, managing, and optimizing paid social campaigns using Meta Ads Manager and Business Suite, LinkedIn Campaign Manager, and similar platforms.
- Proficiency in video and design tools such as CapCut, Adobe Premiere Pro, Lightroom, and Canva.
- Comfort working on camera and at active job sites; site safety training will be provided as needed.
- Creativity, initiative, and the ability to contribute new ideas while growing with the company.
- Strong attention to detail, teamwork, and follow-up skills.
- Excellent written communication and interpersonal skills.
Preferred Qualifications
- Experience building or growing a brand's social media presence.
- A valid driver's license is a plus.
Work Location and Arrangement
- Headquarters: Woodside, NY.
- Hybrid work arrangement, with in-person work preferred.
- Regular travel to job sites across the New York metropolitan area.
- Occasional early-morning, evening, or weekend shoots.
Employment Type and Compensation
- Full-time, salaried, exempt position.
- Annual salary: $67,000–$80,000.
- Final compensation within this range will be based on experience and portfolio.
Benefits
- 401(k) with matching.
- Dental insurance.
- Health insurance.
- Paid time off.
- Vision insurance.
What Energo Offers
- Creative ownership to shape and build the Energo brand.
- Opportunities to grow within a well-established, expanding, family-owned company.
- Exposure to multiple business lines, including HVAC, plumbing, fire suppression, fuel oil, energy services, and solar.
- A collaborative, hands-on work environment.
Equal Employment Opportunity
Energo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by federal, state, or local law.
