Client: Vehicle Manufacturer

Role: Digital Analyst
Duration: 12 Months (Extension/Conversion will be based on performance)
Location: Plano, TX 75024 - Onsite
Pay Rate: ($55-$60) hourly

About the Role:

We are seeking a highly experienced and results-driven Senior Digital Analyst to join our growing analytics team.
This role is ideal for someone who thrives on turning complex data into clear, actionable insights and can effectively communicate those insights through compelling presentations.
The position is 100% onsite, Monday to Friday, and involves supporting the Marketing department by providing up-to-date data for informed decision-making.

Qualification:

Minimum of 5 years of experience in web and digital analytics.

Required Skills:

Strong hands-on experience with Ado be Marketing Cloud, including Ado be Analytics (Workspace, Report Builder, Data Warehouse), Ado be Target, and Customer Journey Analytics.
Excellent presentation skills and the ability to create visually engaging, insight-driven PowerPoint decks.

Preferred Skills:

Experience with Website Survey analytics.
Familiarity with Website Measurement Framework.

Responsibilities:

Analyze digital performance data to uncover trends, opportunities, and insights that drive business decisions.
Develop and maintain dashboards and reports using Ado be Analytics Workspace, Report Builder, and Data Warehouse.
Collaborate with cross-functional teams to define KPIs, measurement strategies, and testing plans.
Support personalization and optimization efforts using Ado be Target and Customer Journey Analytics.
Create and deliver high-quality PowerPoint presentations that clearly communicate findings and recommendations to stakeholders.
Present insights to both technical and non-technical audiences with clarity and confidence.
Provide mentorship and guidance to junior analysts as needed.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable).

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Senior Digital Marketing Analyst