Do you have a background in paid social or performance marketing and enjoy the hands-on side of launching, managing, and optimizing campaigns that drive real results?
I'm supporting a well-known entertainment company on an opportunity within its Subscriber Acquisition team. They're looking for someone who understands how to turn paid social campaigns into measurable growth.
This is a great opportunity for someone who enjoys working directly in advertising platforms, managing campaign execution, and using performance data to improve results.
What would you be doing?
You'll play a hands-on role in executing and optimizing paid social campaigns focused on reaching new audiences and driving customer acquisition.
Some of the responsibilities include:
- Building, launching, and QAing paid social campaigns across platforms like Meta, TikTok, and Snapchat.
- Managing day-to-day campaign execution and in-platform optimizations.
- Monitoring performance metrics such as CPA, CAC, ROAS, and conversion rates.
- Testing audiences, creative, placements, and campaign strategies.
- Analyzing campaign results and identifying opportunities to improve acquisition performance.
- Partnering with internal teams, agencies, and analytics partners.
- Staying current on social platforms, advertising products, and performance marketing trends.
What we're hoping to find:
- Around 3+ years of experience in paid social, performance marketing, or digital media.
- Hands-on experience with Meta Ads Manager and Snapchat Ads Manager.
- Experience planning, launching, optimizing, and analyzing direct-response campaigns.
- A strong understanding of lower-funnel marketing, conversion optimization, and customer acquisition.
- Familiarity with performance metrics such as CPA, CAC, ROAS, and conversion rates.
- Someone analytical, detail-oriented, and comfortable managing multiple campaigns and priorities.
- Experience in streaming, subscriptions, entertainment, or DTC is a plus. TikTok Ads Manager, Smartly, or other third-party campaign management platforms are also helpful.
Position details:
- 12-month contract with potential to extend
- Hybrid schedule: 4 days onsite, 1 day remote
- Location: New York, NY
If you enjoy the hands-on side of paid social and performance marketing and have experience driving measurable acquisition results, I'd love to connect!
