Description
The Social Media Manager will own the strategy, content, and performance of all social media platforms — including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role blends creativity and analytics, requiring both a deep understanding of content trends and the ability to translate insights into growth strategies.
The ideal candidate is a dynamic storyteller, culture-driven, and highly organized — someone who thrives in a fast-paced environment and knows how to build authentic connections through social media platforms.
Key Responsibilities
- Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity.
- Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content including posts, videos, Reels, and Stories.
- Community Engagement: Manage daily interactions across platforms — responding to comments, DMs, and mentions to nurture an active and positive community.
- Trend Monitoring: Identify and capitalize on social media trends, sound bites, and cultural moments aligned with the brand’s voice and audience.
- Performance Analysis: Track and report key performance metrics (engagement, reach, follower growth, conversions) and use data to inform strategy.
- Influencer Collaboration: Partner with creators, ambassadors, and influencers to drive awareness, generate UGC, and expand brand reach.
- Cross-Functional Coordination: Work closely with the Marketing, Creative, and E-Commerce teams to align campaigns and product launches across all channels.
- Content Calendar Management: Maintain an organized content calendar and ensure consistent posting cadence.
- Brand Consistency: Uphold brand voice, messaging, and visual identity across all social platforms.
Requirements
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of experience managing social media for a consumer brand, preferably in CPG, DTC, or health and wellness industries.
- Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms.
- Proven experience growing engaged social communities and driving measurable results.
- Strong creative judgment with the ability to guide content creation and storytelling.
- Familiarity with analytics tools such as Sprout Social, Later, Meta Business Suite, or TikTok Analytics.
- Excellent communication, organization, and project management skills.
Preferred
- Experience collaborating with influencer marketing and UGC programs.
- Familiarity with TikTok Shop and social commerce integrations.
- Basic experience with photo and video editing tools (Canva, CapCut, Adobe Suite).
- Understanding of performance metrics and how social supports e-commerce conversion.
- Passion for wellness, lifestyle, and digital storytelling.
Benefits
- Company paid Medical, Dental, and Vision Insurance
- 401(k) plan with employer matching
- Company paid Life Insurance
- Paid Time Off
- Fun Company Events
- Company paid lunches 3x week
- Onsite Fitness Gym
- Employee Discounts
