Work options: Hybrid
Onsite: Mon-Thurs
Title: Digital Marketing Manager 3
Location: Beaverton, OR
Duration: 9 month contract
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
What You Will Work On
The Global Digital Marketing will support Basketball in driving the global digital & social strategy for the Kobe business. This assignment will connect Kobe brand and product priorities to consumer-facing digital experiences, helping create a cohesive journey across company-owned digital platforms, athlete integration, product launches, storytelling and key marketplace moments.
This role will report into the Basketball Global Digital Marketing Sr. Expert.
Key Responsibilities
Digital Strategy & Planning:
- Lead development and execution of the Global Digital Marketing strategy for Kobe Brand.
- Translate Kobe brand and business priorities into clear digital consumer journeys and channel plans.
- Build connectivity across seasonal product launches and brand moments to create consistent Kobe brand building and storytelling.
- Identify opportunities to evolve the Kobe digital ecosystem from campaign-led executions toward a more connected, evergreen consumer experience.
Seasonal & Launch Execution
- Drive digital marketing plans across key Kobe footwear and apparel launches.
- Partner with Global Brand, GEO Digital Marketing, Global Creative, Global Creators Lead, Global Comms and other cross-functional teams to bring seasonal stories to life.
- Develop briefs, channel strategy, digital journeys and holistic ecosystem activation plans.
- Ensure digital and social executions ladder back to the broader Kobe brand strategy.
Digital Experience & Innovation
- Help shape the evolution of Kobe Brand presence across Nike-owned digital platforms, developing premium and bespoke digital experiences.
- Partner with GEO digital marketing partners, Global Comms and 365 Global Digital Marketing teams to identify opportunities to improve product discovery, storytelling and consumer engagement.
- Explore new digital formats, technologies, and creator partnerships that can deepen how consumers experience the Kobe brand.
- Drive Global marketing direction while enabling GEO relevant adaptations.
Cross-Functional Leadership
- Serve as a key digital marketing partner across the Kobe business.
- Build strong working relationships across Global Brand, Global Digital, Global Creative, Global 365 Digital Marketing, GEO Digital teams, and city teams.
- Drive clarity around digital deliverables, milestones, dependencies and decision-making.
- Represent Global Digital Marketing in Kobe seasonal planning and cross-functional forums.
Measurement & Optimization
- Establish KPIs for key Kobe digital initiatives in partnership with analytics teams.
- Monitor consumer engagement and business signals to identify optimization opportunities.
- Capture learnings across launches and translate them into recommendations for future Kobe work.
- Deliver an end-of-assignment set of recommendations, learnings and/or roadmap that enables continuity beyond the 9-month assignment.
Qualifications
WHAT YOU BRING
- 5-7 years experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
- Demonstrated ability to translate brand and business strategies into consumer-facing digital plans.
- Strong project leadership and cross-functional collaboration skills.
- Experience managing multiple workstreams against competing deadlines.
- Experience and expertise in building decks in Keynote.
- Ability to communicate effectively throughout a matrixed organization and ability to present to peers and leadership.
- Deep understanding of digital consumer behavior, modern digital platforms, social trends.
- Experience working in basketball, footwear, streetwear, entertainment or youth culture.
- Passion for basketball and an understanding of Kobe Bryant's impact on the game and broader culture.
- Understanding of basketball culture and the Kobe consumer.
Defining Success
- Develop a clear and actionable digital strategy for the Kobe business.
- Kobe launches are connected through a cohesive digital consumer journey.
- Increased clarity for Global and GEO teams around Kobe's digital ecosystem and priorities.
- Key Kobe digital initiatives are delivered on time and against agreed objectives.
- Learnings, recommendations and frameworks are documented so the work can continue beyond the assignment.
