Job Title: Gaming Social Media Manager
Location: Meridian, ID 83642
Duration: 12 Months(Contract), possible extension

Role Summary:
We are seeking a passionate and knowledgeable Gaming Enthusiast and Regional Social Lead to drive localized social media strategy and community engagement across our Germany and India accounts. This role blends deep PC gaming expertise with social media fluency to authentically connect with regional gaming audiences, elevate Crucial’s brand presence, and supports marketing efforts for our product lines, with an Client on our Pro Products.

Key Responsibilities:
Social Media Strategy & Execution

Develop and execute localized social media strategies for DE and IN markets across platforms like Instagram, Facebook, TikTok, X (Twitter), YouTube, Reddit and Discord.
Create culturally relevant content that resonates with regional gaming communities.
Manage daily posting, community engagement, and influencer collaborations in each market.
Monitor and respond to community feedback, trends, and conversations in real time.

Gaming Expertise & Community Engagement

Act as a regional gaming consultant, providing insights into local gaming trends, behaviors, and preferences.
Represent Crucial authentically within gaming communities, both online and at regional events.
Collaborate with influencers, streamers, and esports organizations in DE and IN to amplify brand reach.

Marketing Collaboration & Insights

Partner with global and regional marketing teams to align social content with broader campaign goals.
Provide feedback on product positioning and messaging based on regional gaming insights.
Analyze performance metrics and community feedback to optimize content and engagement strategies.
Assist with cross-functional translation efforts within the brand marketing team, including core messaging document translations and localization of content to ensure it resonates with the DE and IN audiences.

Qualifications:
Required:

Proven experience as a PC gaming enthusiast with hands-on knowledge of DRAM and SSD installation across PC, handhelds, and consoles.
Native or fluent in English and German.
Demonstrated success managing social media accounts or campaigns in the gaming or tech space.
Deep understanding of PC gaming culture and trends.
Strong communication, collaboration, and project management skills.

Preferred:

Experience working with influencers or esports teams in Europe.
Familiarity with Crucial products and the broader Technology portfolio.
Background in consumer technology or gaming hardware marketing.
Experience with social media analytics tools and content scheduling platforms.

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Gaming Social Media Manager