Title: Digital Marketing Manager 3
Location: Beaverton, OR - Open to remote but local candidates will be prioritized
Duration: 10+ Months contract
Job Description:
● Minimum required years of experience: 5+ YOE in Global Digital Marketing
● Education requirements: Bachelor’s degree or equivalent experience
Must have skills:
○ Knowledge and experience in Basketball/kobe culture
○ Provide ideas and insight for digital marketing, creative marketing vision
○ Connectivity across seasonal releases and brand moments
Nice to have skills:
○ Managing digital ecosystems
○ Experience with Ecom, social media, influencer culture management
○ Strong communicators, is a “doer”, gets stuff done, can work well in ambiguous environments, can manage competing workstreams, comfortable in a Matrix organization
Software/technical requirements: ○ KeyNote Expert
The Global Digital Marketing Lead will drive global digital and social strategy for two Client businesses: Kobe Brand within Client Basketball, and SNKRS. The scope of work is the same for both. The teams, priorities and partners are different.
On each team, the role connects brand and product priorities to consumer-facing digital experiences. That means building a cohesive journey across Client-owned digital platforms, off-platform journeys and athlete integration, product launches, storytelling and key marketplace moments.
How the Role Is Structured
This is one role serving two teams. The ETW will be an embedded member of both the Kobe and SNKRS teams, running a separate plan for each. The overall scope below applies equally to both brands.
The role reports into the Client Basketball Global Digital Marketing Sr. Expert, while day-to-day strategic direction on SNKRS laisse with the SNKRS digital marketing director. Where Kobe launches run through SNKRS, the ETW is the natural connection point between the two teams.
Key Responsibilities
Each responsibility below applies to both Kobe Brand and SNKRS.
Digital Strategy & Planning
- Lead development and execution of distinct plans for the global digital marketing strategy of Kobe Brand and for SNKRS.
- Translate each brand's business priorities into clear digital consumer journeys and channel plans.
- Build connectivity across seasonal product launches and brand moments so each brand tells a consistent story over time.
- Identify opportunities to evolve each digital ecosystem from campaign-led executions toward a more connected, evergreen consumer experience.
Seasonal & Launch Execution
- Drive digital marketing plans across key launches for each brand: Kobe footwear and apparel, and the SNKRS priorities.
- Partner with Global Brand, GEO Digital Marketing, Global Creative, Global Creators Lead, Global Comms, other cross-functional teams and creative agencies to bring seasonal stories to life.
- Develop briefs, channel strategy, digital journeys and holistic ecosystem activation plans.
- Ensure digital and social executions ladder back to the brand strategy of the team they serve.
Digital Experience & Innovation
- Help shape the evolution of Kobe Brand and SNKRS presence across off platform and Client-owned digital platforms, developing premium and bespoke digital experiences.
- Partner with GEO digital marketing partners, Global Comms and 365 Global Digital Marketing teams to identify opportunities to improve product discovery, storytelling and consumer engagement.
- Explore new digital formats, technologies and creator partnerships that can deepen how consumers experience each brand.
- Drive global marketing direction while enabling GEO relevant adaptations.
Cross-Functional Leadership
- Serve as a key digital marketing partner to both the Kobe and SNKRS teams.
- Build strong working relationships across Global Brand, Global Digital, Global Creative, Global 365 Digital Marketing, GEO Digital teams and city teams.
- Drive clarity around digital deliverables, milestones, dependencies and decision-making on each team.
- Represent Global Digital Marketing in Kobe seasonal planning and SNKRS planning forums.
- Manage time and priorities across both teams, and raise conflicts early with both leads.
Measurement & Optimization
- Establish KPIs for key digital initiatives on each brand in partnership with analytics teams.
- Monitor consumer engagement and business signals to identify optimization opportunities.
- Capture learnings across launches and translate them into recommendations for future Kobe and SNKRS work.
- Deliver an end-of-assignment set of recommendations, learnings and roadmap for each brand that enables continuity beyond the 10-month assignment.
Qualifications
- 5+ years experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
- Demonstrated ability to translate brand and business strategies into consumer-facing digital plans.
- Strong project leadership and cross-functional collaboration skills.
- Experience managing multiple workstreams and stakeholders across more than one team, against competing deadlines.
- Experience and expertise in building decks in Keynote.
- Ability to communicate effectively throughout a matrixed organization and ability to present to peers and leadership.
- Deep understanding of digital consumer behavior, modern digital platforms and social trends.
- Experience working in basketball, footwear, sneaker culture, streetwear, entertainment or youth culture.
- Passion for basketball and an understanding of Kobe Bryant's impact on the game and broader culture.
- Understanding of basketball culture and the Kobe consumer, and of sneaker culture, launch moments and the SNKRS consumer.
