Senior Manager - Partner Marketing
Optomi is seeking a Sr. Manager - Partner Marketing to support a rapidly growing technology portfolio focused on emerging commerce and payment innovations. This individual will build and scale partner marketing programs, processes, and infrastructure to support an expanding ecosystem of strategic technology partners.
This is a highly visible opportunity for a strategic, hands-on marketing leader who thrives in fast-paced, ambiguous environments and enjoys building programs from the ground up. The ideal candidate brings strong B2B technology marketing and partner marketing experience, along with the ability to translate business priorities into scalable marketing strategies and impactful partner activations.
Location: San Francisco, CA (Hybrid – Minimum 3 days onsite per week; additional onsite presence preferred)
Duration: 6-month contract (W2 ONLY)
Required Experience:
- Significant experience in B2B technology marketing.
- Proven experience in partner marketing, channel marketing, or alliance marketing.
- Experience developing and executing joint marketing initiatives with large, strategic technology partners.
- Demonstrated success building or scaling marketing programs, processes, and operating models.
- A combination of strategic thinking and hands-on execution.
- Strong project management, organizational, communication, and stakeholder management skills.
- The ability to work independently, exercise sound judgment, and navigate ambiguity in a fast-moving environment.
- Experience collaborating across product, product marketing, growth marketing, communications, and business development teams.
Preferred Experience:
- Experience in payments, fintech, financial services, artificial intelligence, commerce infrastructure, or other regulated technology environments.
- Familiarity with Agentic Commerce, Stablecoins, digital assets, blockchain, or developer platforms.
- Experience with joint go-to-market strategies, co-selling, public relations, executive thought leadership, and industry events.
- Experience supporting global, matrixed organizations and regional marketing activation.
- Background working with emerging technologies, strategic partnerships, or evolving technology ecosystems.
Responsibilities
- Develop and execute partner marketing strategies aligned with business objectives and product priorities.
- Build partner marketing programs, processes, governance, calendars, budgets, and success metrics from the ground up.
- Establish a scalable framework for evaluating, prioritizing, and supporting partner marketing opportunities.
- Work directly with external partners to identify shared goals, develop joint strategies, and execute collaborative marketing initiatives.
- Identify and activate opportunities for joint announcements, product launches, webinars, co-marketing campaigns, industry events, executive thought leadership, public relations, awareness campaigns, demand generation, and co-selling.
- Collaborate with internal product, product marketing, growth marketing, communications, and business development teams to coordinate partner initiatives.
- Proactively recommend new ideas, programs, and processes rather than simply responding to requests.
- Balance immediate partner needs and marketing execution with the development of a longer-term, scalable strategy.
- Assess partner opportunities based on strategic value, business impact, marketing potential, and available resources.
- Provide marketing guidance and support for partner announcements, launches, and other time-sensitive initiatives.
- Identify opportunities to improve operating efficiency and expand program capacity, including the potential use of external agencies or marketing partners.
- Continuously refine the partner marketing operating model as the business and partner ecosystem evolve.
Initial Priorities
- Quickly embed within the team and develop an understanding of the business, partner ecosystem, and immediate marketing needs.
- Triage incoming partner requests and evaluate opportunities for near-term marketing activation.
- Support existing partners with joint announcements, launches, and other marketing initiatives.
- Identify opportunities to prioritize partner support based on strategic importance and potential business impact.
- Develop recommendations for repeatable processes and a scalable partner marketing framework.
- Establish a foundation for longer-term strategy, governance, and program development as the function grows.
