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Web Marketing Copywriter - Contract

Web Marketing Copywriter - Contract

550 California Street, 94108 San Francisco, United States

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Company Description

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

About Sia Experience-Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Job Description

Sia Title: Project Consultant (Exempt Contractor)
Project Title: Web Marketing Copywriter
Project Type: Contract
Location: Remote
Rate: $80-95/hr
Duration: Through 12/31/26
Hourly Expectations: 2 roles are 40 hours per week, and 1 role is 20 hours per week

Sia is looking for 3 experienced Web Marketing Copywriters to support digital and web initiatives for a leading technology client.

This role is ideal for a writer who specializes in content created specifically for digital experiences. You understand that great web copy is more than strong writing. It needs to communicate complex ideas clearly, guide users through an experience, support marketing objectives, and drive action.

You’ll partner with marketing, product, web, design, and cross-functional stakeholders to develop compelling copy across websites, landing pages, product and feature pages, campaign experiences, and other digital touchpoints.

We’re looking for someone who can quickly understand a product, audience, and marketing objective and translate that information into clear, concise, engaging web content.

Key Responsibilities

Web & Digital Copywriting

Write and edit copy for websites, landing pages, product and feature pages, campaign pages, and other digital experiences
Develop compelling headlines, subheads, calls to action, value propositions, and supporting web copy
Translate complex product, technical, or marketing concepts into clear, accessible, audience-friendly language
Adapt messaging based on the purpose of the page, target audience, user journey, and desired action
Balance brand storytelling with concise, conversion-focused writing
Ensure copy is structured and optimized for how users consume content online

Marketing & Content Strategy

Partner with marketing and web teams to translate campaign, product, and go-to-market strategies into effective web messaging
Understand where individual pages and content experiences fit within the broader marketing funnel and customer journey
Apply SEO and digital content best practices while maintaining natural, high-quality writing
Recommend messaging hierarchies, content structures, and approaches based on business and user needs
Maintain consistency in voice, tone, terminology, and messaging across digital experiences

Cross-Functional Collaboration

Collaborate with marketers, designers, web producers, product teams, and other stakeholders to bring digital experiences to life
Incorporate feedback from multiple stakeholders while maintaining clarity and consistency in the final content
Manage multiple writing assignments and priorities in a fast-paced environment
Work independently from creative briefs, messaging frameworks, stakeholder conversations, and existing source material

This job description is not intended to be all inclusive. Duties, responsibilities, and qualifications may be added, deleted, or modified at any time based on business needs.

Qualifications

4+ years of professional copywriting, content writing, or content marketing experience, with a significant focus on web and digital content.
Strong portfolio demonstrating website, landing page, product, campaign, or other digital copy
Demonstrated ability to write concise, engaging copy specifically for online audiences
Experience translating complex topics into clear and compelling messaging
Strong understanding of digital marketing, web content strategy, and user journeys
Familiarity with SEO principles and writing for organic search
Excellent editing, proofreading, and attention to detail
Ability to shift tone and messaging for different audiences, products, and objectives
Comfortable working collaboratively with marketing, design, product, and web teams
Ability to manage feedback, ambiguity, and multiple priorities with minimal oversight

Preferred Qualifications

Experience writing for technology, software, AI, or other complex products
Experience supporting product launches, integrated marketing campaigns, or go-to-market initiatives
Familiarity with CMS platforms and the web publishing process
Experience working within established brand voice and content guidelines
Understanding of UX writing, conversion optimization, and web accessibility principles
Experience using AI tools as part of the writing, research, or content development process

What We’re Looking For

Above all, we’re looking for a web-first writer. You know how writing for a website differs from writing a blog, long-form article, social post, or traditional marketing asset. You can take a complicated idea and turn it into copy that is easy to scan, easy to understand, and compelling enough to make someone take the next step.

A portfolio or writing samples demonstrating relevant web and digital work will be requested as part of the interview process.

Additional information

Work Authorization

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.

Our Commitment

At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.

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Web Marketing Copywriter - Contract