SR. SPECIALIST – SOCIAL MEDIA, INFLUENCER MARKETING & PAID DIGITAL MEDIA
Location: Burbank CA or New York, NY
Work Arrangement: Hybrid – Remote 3 days/week; Office 1–2 days/week
Contract: 1 Year
Travel: Up to 25% – U.S. and Latin America
POSITION SUMMARY
We are seeking a Senior Specialist, Social Media, Influencer Marketing, and Paid Digital Media to serve as a regional subject matter expert across the U.S. and Latin America.
This is an individual contributor role responsible for developing and executing social media, influencer/creator marketing, and paid digital media strategies while partnering closely with regional and global marketing teams, creative teams, PR, CRM, partnerships, and external agencies.
KEY RESPONSIBILITIES
Influencer & Creator Marketing
• Develop and execute influencer and creator marketing strategies across the U.S. and LATAM.
• Identify, vet, brief, and manage influencers and content creators.
• Manage creator partnerships, content timelines, approvals, and deliverables.
• Maintain influencer/creator databases and track campaign performance.
• Stay current on creator trends, pop culture, and cultural moments.
Paid Digital Media
• Support paid social and digital media campaigns across the U.S. and Latin America.
• Work with direct media buys and/or external agencies.
• Manage campaign budgets, pacing, targeting, creative testing, and optimization.
• Support both B2C and B2B paid media initiatives.
• Analyze campaign performance and provide actionable recommendations.
Social Media
• Serve as a regional social media SME across the U.S. and LATAM.
• Develop and manage content calendars and publishing workflows.
• Support social platforms including YouTube, Instagram, TikTok, Facebook, X, and LinkedIn.
• Localize content for regional audiences while maintaining brand consistency.
• Support social campaigns, events, launches, and cultural moments.
• Manage captions, links, quality control, platform specifications, and accessibility requirements.
• Monitor social trends and emerging platform opportunities.
Community Management
• Monitor and respond to comments, direct messages, and audience engagement.
• Identify and respond to relevant trending topics and cultural moments.
• Coordinate with local agencies and regional teams on community management.
Analytics & Reporting
• Track organic social, influencer, and paid media performance.
• Use Sprout Social, native platform analytics, and/or social listening tools.
• Monitor audience sentiment and social listening insights.
• Prepare performance recaps, presentations, and actionable recommendations.
• Communicate insights through decks, reports, Slack, Box, and other collaboration tools.
CROSS-FUNCTIONAL COLLABORATION
Partner with:
• Americas Marketing
• Global Social & Digital teams
• Creative
• Public Relations
• CRM
• Partnerships
• Regional Marketing teams
• External agencies
Support regional launches, major campaigns, events, and other marketing initiatives.
REQUIRED QUALIFICATIONS
• 5–7+ years of experience in social media, influencer marketing, paid digital media, or related marketing disciplines.
• Strong experience developing and executing influencer/creator marketing strategies.
• Experience managing paid social and digital media campaigns.
• Strong understanding of major social platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X.
• Experience working across U.S. and Latin American markets.
• Fluency in English and Spanish is required.
• Strong knowledge of social media analytics and performance reporting.
• Experience with Sprout Social, Sprinklr, and/or native social media tools.
• Strong understanding of digital media fundamentals, targeting, optimization, and creative testing.
• Excellent communication, project management, and cross-functional collaboration skills.
• Strong pop culture and social media awareness.
PREFERRED QUALIFICATIONS
• Experience in entertainment, technology, media, or consumer-focused brands.
• Experience serving as a regional SME or social/digital marketing lead.
• Experience with YouTube and social influencer programs.
• Portuguese language skills are a plus.
• Experience with Canva, Adobe Premiere Pro, and/or Photoshop.
• Experience with social listening platforms.
• Experience working with agencies and regional marketing teams.
IDEAL CANDIDATE PROFILE
The ideal candidate is a bilingual English/Spanish social and digital marketing professional with strong experience across:
• Social Media Strategy
• Influencer & Creator Marketing
• Paid Social / Paid Digital Media
• Community Management
• Social Analytics & Listening
• U.S. & LATAM Marketing
• Multi-Platform Campaign Management
• Agency & Cross-Functional Management
This role is best suited for someone who can operate as a regional SME across social, influencer, and paid digital media—not someone focused exclusively on organic social content.
