SR. SPECIALIST – SOCIAL MEDIA, INFLUENCER MARKETING & PAID DIGITAL MEDIA

Location: Burbank CA or New York, NY

Work Arrangement: Hybrid – Remote 3 days/week; Office 1–2 days/week

Contract: 1 Year

Travel: Up to 25% – U.S. and Latin America

POSITION SUMMARY

We are seeking a Senior Specialist, Social Media, Influencer Marketing, and Paid Digital Media to serve as a regional subject matter expert across the U.S. and Latin America.

This is an individual contributor role responsible for developing and executing social media, influencer/creator marketing, and paid digital media strategies while partnering closely with regional and global marketing teams, creative teams, PR, CRM, partnerships, and external agencies.

KEY RESPONSIBILITIES

Influencer & Creator Marketing

• Develop and execute influencer and creator marketing strategies across the U.S. and LATAM.

• Identify, vet, brief, and manage influencers and content creators.

• Manage creator partnerships, content timelines, approvals, and deliverables.

• Maintain influencer/creator databases and track campaign performance.

• Stay current on creator trends, pop culture, and cultural moments.

Paid Digital Media

• Support paid social and digital media campaigns across the U.S. and Latin America.

• Work with direct media buys and/or external agencies.

• Manage campaign budgets, pacing, targeting, creative testing, and optimization.

• Support both B2C and B2B paid media initiatives.

• Analyze campaign performance and provide actionable recommendations.

Social Media

• Serve as a regional social media SME across the U.S. and LATAM.

• Develop and manage content calendars and publishing workflows.

• Support social platforms including YouTube, Instagram, TikTok, Facebook, X, and LinkedIn.

• Localize content for regional audiences while maintaining brand consistency.

• Support social campaigns, events, launches, and cultural moments.

• Manage captions, links, quality control, platform specifications, and accessibility requirements.

• Monitor social trends and emerging platform opportunities.

Community Management

• Monitor and respond to comments, direct messages, and audience engagement.

• Identify and respond to relevant trending topics and cultural moments.

• Coordinate with local agencies and regional teams on community management.

Analytics & Reporting

• Track organic social, influencer, and paid media performance.

• Use Sprout Social, native platform analytics, and/or social listening tools.

• Monitor audience sentiment and social listening insights.

• Prepare performance recaps, presentations, and actionable recommendations.

• Communicate insights through decks, reports, Slack, Box, and other collaboration tools.

CROSS-FUNCTIONAL COLLABORATION

Partner with:

• Americas Marketing

• Global Social & Digital teams

• Creative

• Public Relations

• CRM

• Partnerships

• Regional Marketing teams

• External agencies

Support regional launches, major campaigns, events, and other marketing initiatives.

REQUIRED QUALIFICATIONS

• 5–7+ years of experience in social media, influencer marketing, paid digital media, or related marketing disciplines.

• Strong experience developing and executing influencer/creator marketing strategies.

• Experience managing paid social and digital media campaigns.

• Strong understanding of major social platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X.

• Experience working across U.S. and Latin American markets.

• Fluency in English and Spanish is required.

• Strong knowledge of social media analytics and performance reporting.

• Experience with Sprout Social, Sprinklr, and/or native social media tools.

• Strong understanding of digital media fundamentals, targeting, optimization, and creative testing.

• Excellent communication, project management, and cross-functional collaboration skills.

• Strong pop culture and social media awareness.

PREFERRED QUALIFICATIONS

• Experience in entertainment, technology, media, or consumer-focused brands.

• Experience serving as a regional SME or social/digital marketing lead.

• Experience with YouTube and social influencer programs.

• Portuguese language skills are a plus.

• Experience with Canva, Adobe Premiere Pro, and/or Photoshop.

• Experience with social listening platforms.

• Experience working with agencies and regional marketing teams.

IDEAL CANDIDATE PROFILE

The ideal candidate is a bilingual English/Spanish social and digital marketing professional with strong experience across:

• Social Media Strategy

• Influencer & Creator Marketing

• Paid Social / Paid Digital Media

• Community Management

• Social Analytics & Listening

• U.S. & LATAM Marketing

• Multi-Platform Campaign Management

• Agency & Cross-Functional Management

This role is best suited for someone who can operate as a regional SME across social, influencer, and paid digital media—not someone focused exclusively on organic social content.

Employvision Inc.

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