Trailer Park Group is a full-service agency specializing in content creation and entertainment marketing. Trailer Park is uniquely positioned to create, market, and distribute content for its diverse client portfolio of major brands and top entertainment studios by combining storytelling expertise with large-scale production resources. With content creation at the center, we support our clients with strategy, creative, and the latest in digital services.
GENERAL JOB SUMMARY
We are currently seeking a Freelance Social Strategist for our Integrated Strategy team.
Our Freelance Social Strategist dives into a major entertainment streaming client's business, understanding their marketing challenges and proposing solutions. They love social media, the internet, and partnering with our integrated teams to tell the story around trends, our campaigns, and other vital information related to our client's original content. They are fluent in the modern marketing landscape, the culture of the internet, and on the pulse of the entertainment audiences. This role requires a self-starter who doesn't need to be told how to take on tasks.
IMPORTANT CALL OUTS
- We are only interested in those freelancers who have worked on integrated and/or social campaigns for streaming clients (Netflix, Hulu, Paramount+, Peacock, Prime, etc.). This is an important piece of the position.
- This is a hybrid opportunity. Candidates should be based in commutable distance to Hollywood, California, with the ability to work in-office at least one day per week.
- Trailer Park Group pays freelancers via W2 payroll. This is not a corp-to-corp opportunity and 1099 or third-party recruiting agency partnerships will not be considered.
- Candidates who can start ASAP will receive priority consideration.
WHAT YOU WILL DO
- Bring innovative, fresh connections thinking to our creative and strategy teams
- Identify key communication tasks and develop relevant connections and ideas that come to life in innovative ways
- Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
- Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
- Build campaign and user journey to inform high-order campaign ecosystem, phasing & channel needs
- Partner with the measurement and analytics team to determine measures of success and synthesize findings into clear, actionable insights
- Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
- Use 3rd party research tools to refine complex information and data into key takeaways and compelling hypotheses
- Prepare and give presentations on findings & recommendations for internal and external stakeholders
- Actively contribute and bring your voice to the table
WHO YOU ARE:
BA or equivalent
3-5 years of experience in strategy and insights work for entertainment clients. Those with streaming entertainment client experience will be a priority in this search.
Passionate about all facets of entertainment marketing – culture, streaming, film, television, etc.
Ability to field and execute strategic requests big and small, with varying timelines
Proven ability to lead briefings that inspire innovation and breakthrough ideas
Ability to productize strategy and think about how to use strategy as a business development tool
Comfortable working at the pace of entertainment marketing
Comfortable tackling various projects at once and re-prioritizing as needed day-to-day
Sensitized to when to push and when to pull back in client/creative communication
Excellent time management skills
The ability to push beyond the assignment or the "ask"
A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
A clear comfort level in front of clients and on a "stage"
The ability to deftly tap into and apply the context of the world we live in
Command of ALL the ways brands connect with people in today's world - traditional, digital, event, etc.
A respectful but provocative attitude, always questioning and pushing thinking, but knows when to land the plane
The ability to surface insights from data, research, and performance reporting
WORKING AT TRAILER PARK GROUP
We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here.
OUR PEOPLE AND CULTURE
We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.
At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
We can't wait to learn more about you. Apply today!
#LI - Hybrid
