About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.

The Role

Looking for a highly-motivated Lifecycle Marketing Manager Contractor to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution and reporting on lifecycle campaigns across targetable channels, with strong emphasis on email. The perfect fit for this role is an ambitious, growth-oriented marketer that’s data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Responsibilities

Work on established campaign strategies by leading end-to-end program execution in line with the strategic objective
Create personalized experiences that support various personas and segments across various channels (email, in-app, mobile…)
Continuously refine campaigns via content, timing and cadence to improve user experiences and achieve business objectives
Partner with creative team to create compelling content, including emails & in-apps
Own performance of key projects, identify insights, and provide updates to assess impact and inform recommendations
Conduct A/B testing to continuously optimize new and existing programs
Support lifecycle team on adhoc requests to drive on-going value across all segments
Work closely with cross-functional partners across Analytics, Product, Marketing, and Customer Success

Desired Skills & Experience

5+ years of experience in lifecycle marketing, crm marketing, or a related role
Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
Independent and a self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, and Asana
Strong understanding of the customer journey and its funnel stages
Experience collaborating with cross-functional teams and managing campaigns from ideation to execution
Ability to identify and develop new opportunities that drive action
Experience in SMS, push, and in-product notifications is a plus

Hourly Rate Compensation Range

$40.00 - $70.00 hourly

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

(*Benefits below will be available only to full-time employees*)

We Offer a Competitive Benefits Program Including

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

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Lifecycle Marketing Manager (Contract)