Company Description
Michelle Mushel, founded in 2018 by Nigerian American designer Michelle Egbunike in Los Angeles, is a luxury apparel brand that expertly fuses elegance with boundary-pushing creativity. The brand uses diverse artistic influences to shape its unique fashion vision, creating designs that are both sophisticated and innovative. Michelle Mushel transforms each piece into a personal experience, reflecting a fearless exploration of style. The brand’s essence is defined by its ability to harness all forms of art to enhance Michelle Egbunike’s distinct fashion narrative, offering a limitless and evocative approach to creative expression.
Role Description
We are seeking a dynamic and experienced Marketing Manager to lead the development and execution of our marketing and sales strategies. This role involves creating comprehensive marketing plans, overseeing campaigns, managing content, and driving sales growth. The ideal candidate will have a strong background in fashion marketing, creativity, and a proven ability to collaborate with various departments to increase brand awareness and revenue.
Qualifications
• Education: Bachelor’s degree in Marketing, Business, Fashion Merchandising, or a related field.
• Experience: Minimum of 3-5 years of experience in marketing, with a strong focus on fashion or luxury brands. Proven track record in sales, campaign creation, and execution.
• Creative Expertise: Ability to develop innovative marketing and sales strategies that align with brand goals. Strong experience in campaign planning, guerrilla, across digital platforms like social media and email marketing.
• Sales-Driven: Demonstrated success in driving revenue growth through marketing strategies. Experience collaborating with sales teams to create synergies between marketing efforts and sales outcomes.
• Content Management: Proficient in content creation, scheduling, and managing creative teams, with a good understanding of how content supports overall marketing and sales goals.
• Data-Driven Mindset: Strong analytical skills, with experience in market research, sales analysis, and tracking campaign performance through KPIs. Ability to adapt strategies based on performance data.
• Team Leadership: Experience managing or guiding marketing teams, ensuring collaborative efforts between different departments like design, content, and sales.
• Communication & Collaboration: Excellent communication skills and the ability to work cross-functionally with other departments, including Business Development, Fashion Design, and Content teams.
• Budget Management: Experience managing marketing budgets and optimizing campaign ROI.
• Tech-Savvy: Proficient with marketing tools, platforms, and analytics software. Familiarity with tools like Google Analytics, CRM systems, and social media management tools is preferred.
- • Flexibility & Adaptability: Ability to work in a fast-paced, evolving environment. Flexibility in managing both strategic and operational tasks within a contract-based, freelance role.
Key Responsibilities
• Marketing and Sales Strategy Development: Develop and implement strategies that align with the company’s vision and business goals, focusing on both market growth and sales conversion.
• Campaign Planning and Execution: Lead the creation of marketing campaigns, including social media, email, and content marketing, ensuring they are engaging, on-brand, and designed to drive sales.
• Sales Support: Collaborate with the Business Development Manager to identify sales opportunities, generate leads, and support sales initiatives through targeted marketing efforts.
• Content Management: Work with the Content Curator to ensure all content is relevant, timely, and aligned with both marketing and sales objectives. Oversee content creation, including scheduling, posting, and performance tracking.
• Collaboration with Design Teams: Coordinate with the fashion design and creative teams to ensure product launches, campaigns, and visuals are aligned with both marketing strategy and sales goals.
• Market and Sales Analysis: Conduct regular market research, competitor analysis, and sales performance reviews to inform marketing strategies and adjust tactics.
• Performance Tracking and Reporting: Monitor the success of marketing campaigns, track key performance indicators (KPIs), and report to the CEO and Business Development Manager, focusing on both brand awareness and sales growth.
• Team Leadership: Provide guidance to the Marketing Executive and other team members involved in marketing and sales activities, ensuring effective execution of campaigns and sales support.
• Budget and Sales Target Management: Oversee the marketing budget and track the return on investment (ROI) of campaigns, while aligning efforts with sales targets.
Compensation
Commission Structure:
- Deferred Payment:
$4,000 guaranteed after 30 full days of completion.
• Base Rate: Start at 3% commission on sales.
• Increased Rates: Commission increases based on performance milestones, such as reaching $100,000 (6%) or $250,000 (9%) in revenue generated from campaigns.
• Performance Review: Commission rates are reviewed and adjusted every few months, based on individual and business performance.
• Based Pay: 5% of all earnings generated after the successful completion of any marketing campaign.
• Team Commission Sharing: A small percentage of the Marketing Manager’s commission will be distributed among the marketing team:
• Marketing Executive: Receives a portion of the Marketing Manager’s earnings based on their contribution to campaign execution.
• Content Creator and Curator: Receive a very small portion of the Marketing Manager’s commission but are also compensated based on their impact on online presence, engagement, and driving sales.
• Content staff also receive 2% of significant partnership fees (such as interns or collaborations).
• Individual Annual Cap: For the first year of working, the maximum commission payable is capped at $200,000.
Commission Sharing:
- The $200,000 cap applies only to your individual commission and does not limit your team’s earnings.
- If you’ve earned $120,000 and your team has earned $60,000, you haven’t reached your $200,000 cap yet. You can still earn up to $80,000 more.
- There’s no cap for the team as their earnings are independent.
- The $200,000 cap applies separately to each department you manage, allowing a potential total of $400,000 in your first year (e.g., $200,000 in sales and $200,000 in marketing).
Additional Information
The Marketing Manager position is contract-based, with the potential to transition to a full-time role as the business grows. This role requires flexibility and adaptability to the evolving needs of the company.
