Product Marketing Specialist - Content Marketing Writer
Location: Riverwoods, IL or Kennesaw, GA (Hybrid)
Pay Rate: $20 - $23/hour
Duration: 18 months, with potential to extend and/or convert
Job Description
Develop strategic marketing content to support demand generation, customer engagement, retention, and revenue growth. Create digital advertising copy, landing pages, email campaigns, newsletters, blog posts, and product-focused stories. Conduct subject matter expert interviews and translate complex product, technical, tax, and accounting concepts into clear, engaging content. Manage editorial calendars, coordinate marketing collateral, support product launches and lifecycle campaigns, and track content and email campaign performance.
Education
Degree in Marketing, Communications, Journalism, English, or a related field preferred.
Required Skills
- Content marketing, copywriting, and editorial content development
- Digital advertising, landing pages, email campaigns, newsletters, and blog content
- Marketing content strategy and customer lifecycle marketing
- Research-based storytelling and translating complex concepts into accessible content
- Editorial calendar management, content scheduling, and proofreading
- Microsoft Office Suite: Word, PowerPoint, and Excel
Preferred Skills
- Journalism experience and subject matter expert (SME) interviews
- Marketing automation platforms, including Pardot
- Content management systems (CMS), including Sitecore
- Basic HTML
- Lifecycle marketing, customer retention, and upsell campaigns
- Content and email campaign performance tracking
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