This is a W2 contract opportunity
Duration: 6 months (may extend)
Hours: 20-40/week (flexible depending on experience level and availability)
Location: Remote (CST)
Pay: $50-60/hr
We are seeking an experienced, strategic Digital Content Writer / SEO Specialist to create high-quality, human-written digital content that improves search visibility, engagement, and performance across healthcare-focused digital properties.
The ideal candidate combines strong editorial judgment with hands-on SEO and AI-driven search optimization expertise. This person can translate complex topics into clear, accessible content while adapting to multiple brand voices and collaborating with a cross-functional digital team.
Key Responsibilities
- Create clear, accurate, audience-focused content for websites and other digital channels, including blogs, specialty pages, provider bios, web and landing pages, email copy, social content, newsletters, and FAQs.
- Refresh and rewrite existing digital content to improve clarity, usability, discoverability, and performance.
- Develop content optimized for SEO and answer-engine optimization, including AI Overviews, featured snippets, FAQs, and conversational search.
- Use keyword research, user intent, competitive insights, and local-market trends to identify opportunities and shape content recommendations.
- Write to established reading-level requirements and accessibility standards while maintaining accuracy and an appropriate healthcare tone.
- Optimize on-page elements including headlines, metadata, title tags, meta descriptions, alt text, internal links, and page structure.
- Measure, validate, and improve content performance, rankings, and discoverability using SEO and analytics tools.
- Publish and maintain content in WordPress.
- Maintain consistency with brand standards, editorial guidelines, accessibility expectations, and compliance requirements.
- Collaborate with digital, marketing, design, SEO, and subject-matter stakeholders throughout planning, review, and publishing.
Required Qualifications
- 5+ years of professional digital content writing, copywriting, SEO content, or related experience.
- Strong portfolio demonstrating high-quality website, blog, landing-page, and/or healthcare content.
- Healthcare, health services, or other regulated-industry writing experience.
- Experience with SEO fundamentals, including keyword research, search intent, on-page optimization, metadata, internal linking, and content performance analysis.
- Working knowledge of answer-engine optimization and content structures that support AI-driven and conversational search.
- Experience using SEMrush or a comparable SEO research platform.
- Hands-on WordPress authoring and publishing experience.
- Ability to write clear, accessible content that meets defined reading-level standards.
- Strong editing, proofreading, research, organization, and project-management skills.
- Ability to adapt to multiple brand voices and work effectively with varied stakeholders.
- Proficiency with Microsoft Office and Adobe tools.
Preferred Qualifications
- Experience with localized or geography-based content strategies.
- Experience using Google Search Console, Google Analytics, Ahrefs, Moz, or comparable analytics and SEO platforms.
- Experience developing provider bios, specialty pages, FAQ content, and patient-facing educational materials.
- Experience supporting content across multiple websites or domains while minimizing keyword cannibalization.
