Join our team and help us Power The Future of e-Commerce. This is a hybrid position, expected to report to our office in Tampa FL 1-2 times per week.
About Action HoldingsAction Holdings is a fast-growing e-commerce asset management firm based in downtown Tampa, Florida, focusing on consumer brands in the BBQ, Kitchen, and Pets sectors. We own and operate a portfolio of privately held digital brands and are on a mission to power the future of e-commerce. As a holdling company growing in excess of 50% YoY, you are sure to make a high impact within a fast paced growth environment.
Role OverviewOur portfolio is expanding, and leadership is searching for an expert Paid Media Manager (Contract) to help lead our next generation of growth! We are looking for someone to join our team and support our projected growth over the next 24 months. The initial focus of this role will be on two specific brands, and later a third. This role will report directly to our Head of Marketing.
As our Paid Media Manager, you will be the driving force behind our paid media strategy and execution. The ideal candidate has 5+ years of experience running Google and Meta ads accounts. You will take day to day ownership over driving profitable growth through paid ad channels, hitting target CAC across Meta, TikTok, and Google. We expect you to adhere to the budget established, provide forecasting input, guide creative marketing strategy, and collaborate with our team to achieve success.
Core Responsibilities & MilestonesPaid Ad Strategy (50% Allocation)
- Define goals, build comprehensive strategies, and execute plans to drive optimal growth.
- Oversee ad creation in collaboration with the marketing team. Directly give direction on creatives that we need.
- Continuously deploy, test, and maintain ad creatives while measuring campaign performance.
- 3 Months: Set CAC targets for Brand 1 and Brand 2, evaluate current strategies, and implement short-term improvements. Build and present a long-term ROI-driven strategy.
- 6 Months: Fully execute the outlined plan, maintain all existing ads, and introduce fresh ideas to fuel growth.
- 9 Months: Assume full ownership of the paid ad strategy under the guidance of the Director of eCommerce.
Budgeting (30% Allocation)
- Analyze ad spend to identify opportunities for scaling or efficiency.
- Play a key role in decision-making regarding budget allocation and scaling spend.
- 3 Months: Review the current budget, make short-term adjustments for optimal results, and present a long-term budget plan.
- 6 Months: Maintain the existing budget, adjust spend to maximize results, and clearly communicate budget rationale to the team.
- 9 Months: Take full ownership of the ad spend budget heading into peak season 2027.
Reporting & Recommendations (20% Allocation)
- Deliver comprehensive executive reporting on a regular cadence.
- Share insights and performance data via Asana or email, and discuss findings over video calls.
Qualifications- 5+ years of experience in ad strategy, budgeting, business management, or a related field.
- Extensive experience managing ad spend budgets of $1M+ per year.
- Proven track record of taking existing brand budgets and driving profit through paid ad strategies at target CAC.
- Hands-on experience with Google Ads, Meta, TikTok, Pinterest, and Microsoft advertising platforms.
- Experience working within the Shopify ecosystem.
- Experience using digital/web analytics (Google Data Studio) and project management software (Asana or similar).
- Excellent written and oral communication skills.
- Highly organized with excellent time management skills and strong business acumen.
- Preferred: Bachelor’s degree.
Career Path & Potential Fit- Growth Mindset: Ability to handle both short- and long-term objectives.
- Problem Solver: Capable of analyzing mistakes, getting to the root cause, and implementing scalable solutions that allow the entire team to learn and improve.
Our Core Values- Hunger: Continuously improve, innovate, and achieve excellence. Push to set ambitious goals and never settle for the status quo.
- Humility: Recognize that every team member’s perspective is valuable. Stay open to feedback, be willing to learn and adapt, and celebrate successes while acknowledging mistakes.
- Integrity: Consistently do the right thing, even when no one is watching. Be transparent and honest with customers, partners, and team members.
- Communication: Open, transparent, and proactive communication. Prioritize clarity, active listening, and constructive feedback to ensure alignment and trust.
- Performance: Consistently strive for excellence and achieve results. Set ambitious goals, measure progress, and achieve outcomes that drive business growth and personal success.
Software & Tech Stack- Google Workspace (Google Ads, Data Studio)
- Meta, TikTok, Pinterest, Microsoft Ads
- Shopify
- Asana, Slack, HubSpot
- Adobe Creative Cloud (Photoshop, Illustrator), Sketch
Compensation
- This role will offer a combination of base compensation, plus a % of spend under management, plus a performance incentive for achieving defined KPIs including CAC, Margin, and Sales. Any final contract will be commensurate with experience and market value.
Location
- We are specifically looking for a local candidate who is eager to work in person at our Tampa, FL offices ~20% of the time, and remotely ~80% of the time.
