Position Overview
We are seeking a detail-oriented, execution-driven Marketing Analyst to join a high-performing Social Community & Escalation Operations team. In this role, you will be responsible for monitoring high-volume social media data across major digital channels, distilling complex analytics into clear executive-level insights, and delivering real-time reporting during major product initiatives and critical market events.
- Position Level: Mid-Level / Execution Specialist
- Work Arrangement: Full-Time Contract
Core Responsibilities & Deliverables
- Social Listening & Data Analytics: Monitor and analyze millions of digital conversations across social media platforms regarding corporate and sub-brand health, converting high-volume unstructured data into structured, actionable insights.
- Reporting & Executive Presentation: Build, curate, and editorialized insights reports and presentation decks using document tools, data charts, and slides for leadership review.
- Data Storytelling & Copywriting: Contextualize and summarize complex data trends, identifying key news drivers, top content creators, emerging cultural trends, and audience sentiment shifts.
- Product & Initiative Reporting: Support comprehensive pre-launch and post-launch reporting across diverse digital product portfolios and major service areas.
- Crisis & Escalation Intelligence: Manage rapid-response crisis and escalation reporting during high-profile social events, industry issues, or media disruptions (occurring approximately 1–2 times per week).
- Workflow & Dashboard Utilization: Utilize existing monitoring dashboards and custom templates while proactively identifying opportunities to refine and optimize tracking logic.
Required & Preferred Qualifications
1. Must-Have Technical & Core Skills
- Boolean Logic & Query Writing (Mandatory): Proven expertise in writing, tuning, and troubleshooting complex Boolean search queries to eliminate noise (e.g., promotional spam, press releases, duplicate bots, retweets).
- Social Intelligence Platform Mastery: Direct, hands-on experience using at least one enterprise-level social listening platform:
- Brandwatch (Highly Preferred)
- Sprinklr
- Meltwater
- Executive Communication: Outstanding written communication skills with a proven track record of translating multi-layered data sets into concise, narrative summaries for senior stakeholders.
2. Nice-to-Have / Additive Qualifications
- Experience with specialized digital video or channel analytics platforms (e.g., Tubular).
- Familiarity with technical analytics tools such as SQL, Power BI, Tableau, or advanced Excel functions (VLOOKUP, Pivot Tables).
- Professional agency background specializing in social intelligence, digital listening, or data storytelling, or prior in-house experience with major consumer electronics, technology, or media/entertainment brands.
