Title: Digital Media Manager
Industry: Fashion & Lifestyle
Location: New York, NY
Duration: 6 months
Responsibilities
- Coordinate select digital and social-first campaigns with regional media teams, including seasonal campaigns, fashion shows, sports, and special projects.
- Support campaign planning and execution by aligning budgets, assets, guidance, timelines, and regional media requirements.
- Coordinate campaign content and asset implementation with regional media, organic social, global brand marketing, and creative teams.
- Organize mid-campaign and post-campaign reporting and translate performance results into actionable insights.
- Manage asset communications, delivery, tracking, and boosting activities in partnership with agency operations and regional media teams.
Requirements
- 4–6 years of experience in online and offline media planning, buying, trafficking, data analytics, and campaign reporting.
- Strong analytical skills with proficiency in Microsoft PowerPoint and Excel, plus familiarity with MTA, MMM, brand lift, and conversion lift measurement.
- Excellent communication skills with the ability to convert performance data into clear, actionable recommendations.
- Strong project management, collaboration, multitasking, prioritization, time management, and problem-solving abilities.
- Highly organized, detail-oriented, proactive, and adaptable, with experience managing complex initiatives across internal teams and external partners; fashion and lifestyle experience is a plus.
Skills
- Digital media
- Social media campaigns
- Media planning
- Media buying
- Campaign trafficking
- Data analytics
- Campaign reporting
- Marketing measurement
- Project management
- Brand marketing
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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