About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

WHAT WE EXPECT OF YOU

This position focuses on identifying, creating, distributing, and publishing content to the NHL’s digital platforms. As the demand for content on the NHL's web and social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative, and collaborative environment, reaching our fans around the globe.

The ideal candidate is a digital expert who is passionate about sports content—from conception and creation to publishing and delivery—and understands the importance of SEO, grammar, accuracy, aesthetics, and punctuality in creating a brand that keeps fans engaged. Not only do they understand the nuances of desktop, mobile, app, and social, but they also understand the game of hockey, the NHL's players and teams, statistics, history, and what separates the NHL from other sports and entertainment entities.

Lastly, this candidate has their finger on the pulse of the entertainment world and spends their free time immersing themselves in podcasts, social spaces, and niche media or consuming short—and long-form content that puts them in a position to help the NHL grow the game of hockey.

Essential Duties And Responsibilities

Creating SEO-based copy for NHL video highlights and features.
Video thumbnail creation and editing to increase impressions.
Populating NHL channels with VOD content across platforms.
Utilizing internal AI software to produce real-time NHL video content.
Developing an SEO strategy for titles, descriptions, and keywords on NHL platforms.
Management and upkeep of internal and external content streams.
Managing various streams of communications linking internal and external stakeholders.
Liaising between the NHL and partners to ensure the delivery of content.
Monitoring sports-media trends to make content decisions for the NHL's Youtube page.

Qualifications

Knowledge Areas/Experience

Required

Must have at least 3+ years of SEO experience
Advanced experience with Adobe Creative Suite, or similar applications

Preferred

SEO certification
Adobe Certified Professional certificate

Required Skills

Excellent written communication skills and ability to execute on feedback
Experience managing a YouTube channel for a sports brand or media organization
Experience with YouTube analytics (or similar program), with the ability to interpret the data and translate it into engagement opportunities
Knowledge and understanding of the NHL at an expert level, with passion for the storylines surrounding its players, coaches, teams, statistics, standings, and history
Ability to work on deadlines in a fast-paced environment, handling multiple tasks simultaneously with a composed, precise, and detail-oriented approach
Excellent organizational and project management skills
Willingness to work a flexible schedule, as this position requires working days, nights, weekends, and holidays based on the NHL calendar

CORE COMPETENCIES

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration

SALARY RANGE:

$28 per hour

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

National Hockey League (NHL)

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