Overview:
Title: Freelance, Social Media and Marketing Manager
Department: Creative Studio
Reports to: SVP of Creative Services
Location: New York City Area
Status: Freelance – 30+ hours per week
Hourly Rate: $45-$75/Hour
Note that this range is representative of earning potential and actual pay will be based on skills, experience, and/or geographic location.
Job Summary
The Social Media and Marketing Manager will manage Winston Retail's marketing content and streamline processes within the organization. The focus will be on elevating the brand and innovative strategy.
Responsibilities:
Job Duties
Social Media Strategy & Management:
- Partners with the Creative team in the conceptualizing of social media & marketing strategies to meet brand objectives and enhance engagement across multiple platforms while also leading the execution of marketing content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content
Creative Collaboration:
- Collaborates with teams across the agency to devise proactive solutions for creating and activating high-quality content, creating well-designed decks that position the agency as an innovative thought leader for existing and potential clients, and developing social media content including creating and editing dynamic assets aligned with brand guidelines that resonate with the intended audience
Results Driven:
- Oversees the reporting process, social media tools like GAIN App and social platform analytics to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiatives
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Manages and delegates responsibilities to partners and agencies
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Fosters relationships with our online community and contributes to community management efforts on client social media channels
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Proactively suggests ideas and pinpoints trends, hashtags, the competitive landscape, platform updates, and tools to ensure alignment with our target audience
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Estimated 30 hours per week
Qualifications:
Knowledge, Skills, and Abilities
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Professional Experience: 4 to 5 years of experience in social media & marketing management, preferably in a B2B setting
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Management of Instagram, Facebook, LinkedIn, Outbound Marketing, and B2B Sales Tools
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Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition
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Creative Suite & Canva Mastery: Experience with Adobe Creative Suite and Canva
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Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail
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Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledge about social media algorithms, trends, and best practices across various platforms
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Reporting Skills: Proficient with tools and services for effective social media reporting
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Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
Education and Experience
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4-5 years in a marketing social media role
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Strong knowledge of retail or wholesale, preferably in a creative/design environment
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Experience with process, design, and management capabilities
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Experience with social platforms
At Winston, we are ALL IN!
At Winston, we celebrate our diverse talent and unique skill sets, embracing change to grow stronger together. Our goal is to ensure every member of the Winston community feels valued, respected, and heard daily, including our applicants. As an equal opportunity employer, we consider all qualified candidates without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic. We also uphold fair employment practices concerning citizenship and immigration status.
