Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.
- Preference for a candidate near McLean or Dallas, TX- will consider remote working EST/CST hours***
Job Summary
We are looking for a passionate, culturally attuned social media professional to join Hilton's social media team and help bring the brand's voice to life across its most important social platforms. In this role, you will be at the heart of Hilton's day-to-day social engagement and community management, working closely with the Manager of Social Media Engagement and Community to execute a strategy that turns every interaction into a meaningful moment of hospitality. From monitoring conversations and drafting sharp, on-brand responses to spotting emerging trends and identifying opportunities for authentic brand participation, you will play a critical role in deepening Hilton's relationships with guests, fans, creators, and travelers around the world. This is an exciting opportunity for someone who lives and breathes social media, understands internet culture, and is energized by the challenge of showing up for a global brand in ways that feel personal, timely, and genuinely human.
Responsibilities
- Execute day-to-day community management and engagement across Hilton's priority social platforms, including TikTok, Instagram, Facebook, Threads, X, and emerging channels
- Monitor comments, direct messages, mentions, tags, and brand conversations across owned and unowned channels to identify timely engagement opportunities
- Draft concise, conversational, and platform-native social copy for comments, replies, community posts, captions, and real-time interactions
- Proactively identify cultural moments, trending topics, creator conversations, fan moments, and relevant category discussions where Hilton can authentically participate
- Surface real-time engagement opportunities to the Manager, Social Media Engagement and Community, with clear recommendations for how the brand should respond or participate
- Engage with guests, fans, creators, and brand advocates in ways that feel personal, relevant, and consistent with Hilton's brand voice
- Monitor TikTok, Instagram, Threads, X, Reddit, and other digital communities for emerging trends, memes, language, and behaviors relevant to Hilton and the travel category
- Identify standout guest stories, fan content, creator posts, and user-generated content for potential amplification
- Support the execution of surprise-and-delight moments, including identifying recipients, coordinating logistics, tracking outreach, and documenting outcomes
- Support community-first activations, gifting, fan recognition, and other engagement programs from concept through execution
- Route customer care needs and reputation-sensitive conversations to the appropriate teams using established escalation protocols
- Help maintain Hilton's social editorial and engagement calendars to ensure timely execution around campaigns, cultural moments, partnerships, and planned content
- Maintain response libraries, community management guidelines, FAQs, escalation resources, and other engagement documentation
- Deliver daily and weekly opportunity spotting, highlighting conversations, trends, creators, and cultural moments Hilton should consider joining
- Produce weekly and monthly community reporting, including engagement performance, sentiment themes, standout moments, and emerging opportunities
- Partner with Social Strategy, Content, Creative, Influencer, Customer Care, PR, Legal, hotel teams, and agencies to support timely and coordinated social engagement
- Coordinate approvals for real-time responses and engagement opportunities, ensuring recommendations move efficiently through established workflows
- Bring forward daily observations from the community, including emerging conversations, recurring guest feedback, sentiment shifts, and potential risks
Skills
- Exceptional social writing skills with the ability to quickly draft concise, conversational, and platform-native copy
- Strong understanding of TikTok and Instagram culture, with familiarity across Threads, X, Facebook, Reddit, and emerging social platforms
- Demonstrated ability to identify emerging trends and opportunities for brands to participate authentically in social culture
- Sound judgment in determining whether conversations should be engaged with, escalated, monitored, or left alone
- Ability to manage a high volume of social conversations, requests, approvals, and competing priorities simultaneously
- Strong attention to detail with the ability to execute quickly while maintaining accuracy and brand consistency
- Comfort working in a fast-moving environment where priorities and social conversations can shift throughout the day
- Deep understanding of internet culture and an instinct for identifying what is gaining momentum before it becomes obvious
- Strong organizational skills and meticulous attention to detail
- A curious, proactive mindset with a willingness to bring forward ideas rather than waiting for direction
- Genuine enthusiasm for social media, internet culture, travel, hospitality, and the communities that surround them
Experience
- 4 + years of professional experience in social media, community management, digital marketing, content, copywriting, or a related field
- Hands-on experience managing social engagement or community management for a consumer-facing brand, agency, or organization
- Experience supporting social media for a large consumer, travel, hospitality, lifestyle, entertainment, retail, or CPG brand is preferred
- Experience with social listening, community reporting, sentiment analysis, and trend identification is preferred
- Experience supporting real-time marketing, cultural moments, surprise-and-delight programs, gifting, fan engagement, user-generated content, or community activations is preferred
- Experience working within established brand voice guidelines and social response frameworks is preferred
- Experience coordinating social approvals across customer care, PR, legal, creative, or other cross-functional partners is preferred
Qualifications
- A bachelor's degree in marketing, communications, journalism, public relations, or a related field, or equivalent practical experience is preferred
This is a rare opportunity to represent one of the world's most recognized and beloved hospitality brands at the intersection of culture, community, and creativity. You will have a front-row seat to the conversations happening around Hilton every day, with the ability to shape how the brand shows up in those moments in ways that are authentic, memorable, and genuinely impactful. If you are someone who is deeply plugged into social culture, energized by real-time opportunities, and passionate about building communities that people actually want to be part of, this role offers the platform, the team, and the brand to do some of the most exciting social media work in the industry.
Pay Rate Range
28 - 39 USD hourly
