Associate Marketing Manager, Social Media
Location: Washington, DC
Schedule: Hybrid, with Fridays working from home
Contract: 3-month W2 contract, with potential to extend
Pay Range: $38-43.97/hr.
The Campaigns & Content Social Marketing team is responsible for social strategy for TV programming on streaming platforms, editorial in print and on digital properties, and campaigns driving measurable impact through strategic partnerships, creator collaboration, and our owned social presence. We set the strategy in collaboration with other teams to curate and create content for branded channels educating and entertaining fans, so they can discover new editorial and programming to read, watch, and talk about.
We are seeking an Associate Manager, Social Media to support strategic and creative social content development across Editorial content and TV titles. This role assists Managers and Sr. Managers with daily social content strategy for Editorial digital stories and magazine features (spanning Animals, Travel, Kids & Family, History, and Science topics), as well as campaign execution for TV titles.
The Associate Manager will support best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to streaming platforms, and enhancing brand affinity.
To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You'll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep and breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure Culture and Kids topics.
Responsibilities
Social Strategy
- Support Managers and Sr. Managers on daily social content and campaign strategies for Editorial stories and TV titles, tailoring approach by topic and audience segment
- Partner closely with Editorial and TV marketing teams to help create high-impact, conversation-driving daily content and campaigns
- Advise on social media best practices and cultural/platform trends as they apply to Editorial stories and TV titles
- Help evolve tactics throughout each campaign and daily content cycle as new data, platforms, and cultural moments emerge
- Support the execution of partnerships with subject matter experts, creators, and celebrities—ensuring alignment with Editorial priorities and TV campaigns
Creator Content Strategy
- Guide creative ideation, campaign development, and execution for creator initiatives
- Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels
- Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance
Content Production
- Support the creative pipeline for social content across Editorial and TV priorities—assisting with ideation, creative direction, and production through final sign-off
- Assist with hands-on production of social-first content, including supporting talent/subject-matter-expert interviews and on-set social capture
- Partner with Editorial, Marketing, PR, agencies, platforms, and talent representatives on talent/contributor social training, on-set social capture, live event coverage, digital activations, paid media creative, and influencer activations
- Build and maintain process workflows and content calendars to keep production and publishing on track
Data & Reporting
- Support monitoring of performance to understand the effectiveness of strategy and creative execution
- Help translate data into recommendations for continuous improvement across content and campaigns
- Assist in building reporting for priority stories and campaigns in partnership with the Analytics team
Qualifications
- 3–4 years of experience in social media marketing, agency work, or a related field
- Organic social media expertise
- Experience creating and/or producing social content
- Experience writing social copy and captions
- Experience with photo and video content development
- Deep and current understanding of social platforms (e.g., Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, Snapchat) and a curiosity for emerging platforms
- Experience building and maintaining process workflows and content calendars
- Ability to support multiple high priorities at once in a fast-paced environment
- Ability to manage multiple stakeholders and priorities
- Strong creative writing skills, with a keen eye for compelling and innovative content
- Significant organizational skills and extreme attention to detail
- Effective verbal and written communication skills
- Ability to build and manage relationships across internal and external stakeholders
- Working knowledge of Photoshop and/or Canva
- Strong Microsoft Office skills
- Team-first mentality, with creative, proactive, and independent thinking
Preferred Qualifications
- 3-4 years of social media experience in media, entertainment, or marketing with a focus on driving brand-affinity and acquisition
- Creator marketing / creator activations experience
- Familiarity working with agencies or external vendors
- Airtable experience
Required Education
- College degree in digital/social marketing, business, journalism, or related field
Preferred Education
- Bachelor's or higher degree in digital/social marketing, business, or journalism
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
