Influencer Marketing Lead, Health & Home
Location: New York, NY
Duration: 9+ Months
About the role
Looking for an experienced Influencer Marketing Lead to provide temporary cover on a specialist talent and creator partnerships team. The team works like an internal influencer marketing agency and manages celebrity ambassadors, athlete ambassadors, and creator programs for the company's Health and Home product lines.
The environment is fast-moving and startup-like, with new product launches and shifting priorities. You will lead independently, set direction for a small group of teammates, and work closely with senior leadership. This is a lead role, not a people-manager role.
What you'll do
- Lead influencer strategy for Health and Home, split roughly 75% strategy and 25% execution
- Manage celebrity and athlete ambassador partnerships and build creator programs that feel authentic and non-transactional
- Negotiate contracts and deals with talent agents, talent teams, and business affairs
- Manage relationships with external influencer agencies and major talent agencies
- Partner with internal teams including brand, legal, business affairs and social
- Present recommendations and deal terms directly to senior executives
- Set the pace and vision for teammates as the team grows
- Measure program performance and report on business impact
- Support events and experiences, with travel that is mostly domestic and occasionally global
What we're looking for
- 7-10 years of experience in influencer, talent, or creator marketing
- Proven experience working with celebrities and athletes at a high level, as well as with creators
- Track record of building and running programs independently, with specific results you can speak to
- Strong contract negotiation experience
- Deep knowledge of the social landscape, especially Instagram, TikTok, YouTube, and Meta
- Excellent written and verbal communication and strong stakeholder management
- Comfort working in ambiguity, plus a proactive, self-starter mindset
- Highly organized, with proficiency in presentation and spreadsheet tools
- Existing relationships with major talent agencies and influencer agencies are a strong plus
- Agency or brand-side background, both welcome
- Willingness to travel
Nice to have
- Health, wellness, or fitness experience
- A portfolio or website showing past work
- Strong professional references
