Wunderman Thompson
Detroit, Michigan, United States Full Time USD 60,000 - 140,000 Today
About The Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Key Responsibilities
Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.
Required Skills & Abilities
Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.
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Job Overview
Company Wunderman Thompson
Location Detroit, Michigan, United States
Job Type Full Time
Salary USD 60,000 - 140,000
Posted Today
Deadline Dec 3, 2026
About Company
Industry Business/Strategy
Founded 2007
View Company Profile ⟶
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